Content Strategy Manager
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Job Location:
Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Role
We are building a next-gen content engine for high-speed insight-driven storytelling. Were looking for a Content Strategy Manager who is a hybrid of strategist and researcher: someone who can turn data into insights and improve the hit rate of our content pipeline. If you enjoy using numbers to decode human psychology identifying trends before they peak and crafting content frameworks that power growth this role is for you.
Key Responsibilities
- Content Strategy & Research
- Conduct deep-dive research into platforms audience behaviour genre performance and consumption patterns.
- Convert insights into content angles hooks character/tag systems and story frameworks.
- Identify emerging tropes themes and high-ROI narrative formats.
- Build competitive landscape analysis and monthly content opportunity reports.
- Analyze watch time CTR retention curves drop-off points creative performance reports
- Convert insights into repeatable scalable content frameworks for writers editors and producers.
- Collaborate with performance marketing teams to understand what is converting and why.
- Maintain Meta-data tag system and derive insights from it. Think through A/B tests for hooks thumbnails pacing models and storytelling patterns
- Use AI tools for research acceleration content ideation and performance prediction.
- Identify ways to reduce content development time without losing creative quality.
Content Strategy & Research
Data-Driven Content Decisioning
AI & Workflow Optimization
What Success Looks Like
- You help create predictable hit templates and improve overall hit rate for content.
- Writers and producers rely on you for insight-backed decisions.
- Performance marketing CTR and retention metrics improve through your frameworks.
Required Skills & Experience
- 5-8 years in content strategy research digital content or performance marketing.
- Strong analytical mindset: ability to interpret content metrics and derive narrative insights
- Understanding of short-form storytelling TikTok/Reels/OTT dynamics and Micro Drama grammar.
- Ability to craft hooks beats and high-conversion narrative structures.
- Comfortable working with fast-moving content calendars and multiple teams.
- Strong communication skills and a sense of audience psychology.
- Basic familiarity with AI tools data dashboards and A/B testing is a plus.
Who You Are
A thinker doer: you enjoy cracking insights and then executing them in the form of action plans.
Obsessed with human behaviour and why people click/watch/convert.
Comfortable in chaos ambiguity and rapid prototyping.
You are intrapreneurial; you question existing workflows and processes with a relentless focus on improvement / simplification.
You care deeply about outcomes and take ownership of anything thats falling through the cracks.
If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
