Content Writer is responsible for creating editing and publishing high-quality engaging and informative written materials for websites blogs social media and marketing campaigns. They are responsible for researching crafting and optimizing content to improve brand visibility educate target audiences and drive conversions.
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Here is a comprehensive breakdown of a typical content writer job description:
Core Responsibilities
Content Creation: Produce a wide variety of content including blog posts articles website copy product descriptions case studies white papers and social media posts.
Research: Conduct in-depth research on industry-related topics combining online sources studies and interviews to ensure accuracy and credibility.
SEO Optimization: Implement search engine optimization (SEO) best practices such as keyword research meta-description writing and internal linking to increase organic web traffic.
Editing & Proofreading: Review edit and polish content to ensure it is error-free grammatically correct and adheres to the brands voice style and tone guidelines.
Collaboration: Work with marketing design and product teams to align content with broader business goals and campaigns.
Content Strategy: Assist in developing content calendars and brainstorming new ideas to address content gaps.
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Required Skills & Qualifications
Writing Expertise: Exceptional command of the English language grammar and syntax.
Portfolio: Proven experience as a Content Writer Copywriter or in a similar role with a strong portfolio of published articles.
SEO & Digital Marketing Knowledge: Familiarity with SEO principles keyword research and digital marketing techniques.
Technical Proficiency: Hands-on experience with Content Management Systems (CMS) such as WordPress along with proficiency in MS Office/Google Workspace.
Time Management: Ability to manage multiple projects simultaneously and meet strict deadlines.
Education: A Bachelors degree in English Journalism Communications Marketing or a related field is typically preferred.
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Workable
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Ideal Candidate Profile
Creative & Detail-Oriented: A passion for storytelling with a keen eye for errors.
Adaptable: Capable of switching between different writing tones (formal casual persuasive) depending on the platform and audience.
Proactive Researcher: Able to break down complex topics into simple understandable language