Description
You are a strategic thinker passionate about driving solutions in Marketing Intelligence and Analytics. You have found the right team.
As a Marketing Intelligence Professional within our Global Business Intelligence team you will be responsible for setting and improving our organizational objectives and ensuring their consistent accomplishment. You will focus on partnering with marketing and digital teams and work across multi-channels toidentify key metrics and Key Performance Indicators (KPI) to track and deliver intelligence solutions in the hands of the stakeholders. you will help shape marketing strategies through data-driven insights and embed these insights into the organizations decision-making framework. You willcreate coordinate and execute on our strategic priorities across marketing analytics and technology.
Job Responsibilities
- Act as the subject matter expert for multichannel marketing business intelligence.
- Identify and design KPIs; translate business problems into structured analyses and insights.
- Design develop and maintain stakeholder dashboards and reports.
- Optimize dashboard performance and usability through data modeling and scripting.
- Conduct indepth data exploration to understand client behavior market opportunities and campaign effectiveness.
- Ingest clean transform and model multisource data for analytics and reporting.
- Deliver timely prescriptive actionable insights to guide marketing decisions.
- Measure channel efficacy across web email publications and media; implement and refine attribution models.
- Support targeting list management and ROI evaluations for campaigns and events.
- Partner with Technology to build/enhance data pipelines and improve data quality and accuracy.
- Collaborate across global crossfunctional teams to embed analytics into decision frameworks.
Required qualifications capabilities and skills
- Hold an MBA or advanced degree in Statistics Math Engineering or other analyticsfocused fields with at least 3 years of experience
- Bring experience in data visualization and marketing analytics across digital social and web channels.
- Demonstrate technical proficiency in Python SQL PySpark and Tableau.
- Work iteratively with large datasets and evolving requirements.
- Translate complex findings into clear compelling narratives for diverse audiences.
- Apply judgment analytical rigor curiosity and creativity to solve complex problems.
- Simplify ambiguity into actionable datadriven solutions.
- Foster innovation and maintain an open exploratory mindset.
- Manage time effectively and adapt to shifting priorities and timelines.
- Collaborate effectively with marketing and digital stakeholders across regions.
- Uphold high standards of data accuracy documentation and quality.
Preferred qualifications capabilities and skills
- Private Banking/Wealth Management marketing analytics experience.
- Experience building and tuning marketing attribution models.
- Familiarity with CRM/marketing automation platforms and data pipelines.
- Advanced Tableau performance optimization and dashboard UX skills.
- Experience with A/B testing and experiment design for campaigns.
- Strong stakeholder management across global multichannel environments.
- Experience translating KPIs into executiveready insights and recommendations.
Required Experience:
IC
DescriptionYou are a strategic thinker passionate about driving solutions in Marketing Intelligence and Analytics. You have found the right team.As a Marketing Intelligence Professional within our Global Business Intelligence team you will be responsible for setting and improving our organizational ...
Description
You are a strategic thinker passionate about driving solutions in Marketing Intelligence and Analytics. You have found the right team.
As a Marketing Intelligence Professional within our Global Business Intelligence team you will be responsible for setting and improving our organizational objectives and ensuring their consistent accomplishment. You will focus on partnering with marketing and digital teams and work across multi-channels toidentify key metrics and Key Performance Indicators (KPI) to track and deliver intelligence solutions in the hands of the stakeholders. you will help shape marketing strategies through data-driven insights and embed these insights into the organizations decision-making framework. You willcreate coordinate and execute on our strategic priorities across marketing analytics and technology.
Job Responsibilities
- Act as the subject matter expert for multichannel marketing business intelligence.
- Identify and design KPIs; translate business problems into structured analyses and insights.
- Design develop and maintain stakeholder dashboards and reports.
- Optimize dashboard performance and usability through data modeling and scripting.
- Conduct indepth data exploration to understand client behavior market opportunities and campaign effectiveness.
- Ingest clean transform and model multisource data for analytics and reporting.
- Deliver timely prescriptive actionable insights to guide marketing decisions.
- Measure channel efficacy across web email publications and media; implement and refine attribution models.
- Support targeting list management and ROI evaluations for campaigns and events.
- Partner with Technology to build/enhance data pipelines and improve data quality and accuracy.
- Collaborate across global crossfunctional teams to embed analytics into decision frameworks.
Required qualifications capabilities and skills
- Hold an MBA or advanced degree in Statistics Math Engineering or other analyticsfocused fields with at least 3 years of experience
- Bring experience in data visualization and marketing analytics across digital social and web channels.
- Demonstrate technical proficiency in Python SQL PySpark and Tableau.
- Work iteratively with large datasets and evolving requirements.
- Translate complex findings into clear compelling narratives for diverse audiences.
- Apply judgment analytical rigor curiosity and creativity to solve complex problems.
- Simplify ambiguity into actionable datadriven solutions.
- Foster innovation and maintain an open exploratory mindset.
- Manage time effectively and adapt to shifting priorities and timelines.
- Collaborate effectively with marketing and digital stakeholders across regions.
- Uphold high standards of data accuracy documentation and quality.
Preferred qualifications capabilities and skills
- Private Banking/Wealth Management marketing analytics experience.
- Experience building and tuning marketing attribution models.
- Familiarity with CRM/marketing automation platforms and data pipelines.
- Advanced Tableau performance optimization and dashboard UX skills.
- Experience with A/B testing and experiment design for campaigns.
- Strong stakeholder management across global multichannel environments.
- Experience translating KPIs into executiveready insights and recommendations.
Required Experience:
IC
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