Head of Marketing & Digital
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Job Location:
Monthly Salary:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Salary: Competitive Salary & Benefits
Location: Flexible on location Travel required nationally and to the head office in London
With 37 inspiring lifestyle hotels across the UK Malmaison & Hotel du Vin offer unparalleled sophistication tailored service and authentic experiences. Each of our properties tells a unique story combining timeless elegance with modern luxury.
We are looking for a strategically strong and creatively driven Head of Marketing & Digital to lead the end-to-end marketing brand and digital demand generation agenda across Malmaison and Hotel du Vin.
This role is responsible for shaping and delivering the groups marketing brand and digital strategy with a clear focus on driving brand strength customer acquisition guest engagement and loyalty participation across both brands.
You will lead brand digital platforms CRM PR social content and creative campaign delivery working closely with the Commercial Revenue Operations Finance and Sales teams to translate trading priorities into effective marketing plans. This is a senior leadership role that combines strategic direction with hands-on oversight in a complex multi-site hospitality environment.
What youll be doing as Head of Marketing & Digital:
- Own and deliver the endtoend Marketing & Digital strategy across both brands aligned to business priorities and customer growth objectives
- Drive commercial performance through marketing activity that increases demand customer acquisition loyalty and brand awareness
- Lead brand positioning tone of voice and brand guardianship across all guest touchpoints online and offline
- Plan and deliver national and local campaigns across rooms F&B meetings & events and key seasonal trading moments
- Own all digital platforms including websites booking funnel experience SEO CRM performance media and marketing analytics
- Optimise the endtoend customer journey from discovery through booking and poststay engagement to maximise conversion and retention
- Lead CRM strategy including data capture segmentation personalisation lifecycle communications and email marketing
- Own PR press office influencer activity social media strategy (paid and organic) and reputation management across both brands
- Lead develop and structure the Marketing & Digital team building capability across central and property teams
- Manage agency partners and the Marketing & Digital budget ensuring strong governance ROI and alignment with wider commercial revenue and operational teams
What were looking for:
- Significant senior leadership experience in Marketing and Digital within hospitality leisure travel retail or lifestyle brands
- Proven track record of delivering brand growth customer acquisition and engagement through integrated marketing and digital strategies
- Strong understanding of brand development websites performance media social media SEO analytics CRM and customer journeys
- Experience leading complex multi-channel marketing teams in matrix organisations
- Commercially aware with confidence working closely with Commercial Revenue and Finance teams
- Experience leading transformation change and capability uplift in evolving environments
- Comfortable balancing strategic leadership with hands-on operational oversight where required
- Strong stakeholder management skills with the credibility to influence at senior leadership level
- Clear confident communicator with strong judgement and decision-making ability
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About You
Benefits
In addition to competitive rates of pay we offer:
- Heavily discounted Staff Room Rates at Malmaison Hotel du Vin with rooms available from 65 per night.
- Discounted Friends and Family Room Rate with 50% off best available rate.
- 35% off your bill when you dine in our Brasseries and Bistros.
- Fully funded Apprenticeshipprogrammes that support you in developing your career.
- High Street Discounts on a range of high street shops experiences holidays and much much more.
- Cycle to work scheme save up to 40% on a wide range of bikes.
- Referral schemes that pay up to 1500 (just for getting your mates jobs!)
- We also offercomplimentary stayson your 1st 3rdand 5thanniversary with Dinner Bed & Breakfast.
- Employee Assistance Programme free confidential advice available 24/7 to you and your family.
Plus on completing your probationary period you will be provided with:
- Private Medical Healthcare.
- Bonus Plan based on clear and transparent KPIs.
- Critical Illness cover.
- Life Assurance.
Our Sustainability Goals:
- 100% of our electricity is generated using renewable energy with most of it coming from Wind Farms around the UK.
- We recycle a minimum of 70% of the waste from our hotels. This target is achieved by everyone I the hotel focusing on the waste we produce and is championed by our Sustainability Council who work on project year round.
- We have moved to a chemical free cleaning system in our bedrooms and public areas and an enzyme based eco-friendly system for our kitchens.
- Volunteer to work for sustainable charities 2 days per year on full pay instead of your normal workplace.
Interested Click Apply Now
Malmaison & Hotel Du Vin are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race sex disability religion/belief sexual orientation or age.
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Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Travel the way you deserve to when you stay at Frasers Hospitality's award-winning worldwide selection of serviced apartments and hotel residences.
