Cluster Digital Marketing Manager
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Job Summary
- Defining and executing the cluster digital and e-commerce strategy with a clear focus on performance and ROI
- End-to-end website management across Accor IWS and relevant F&B websites where applicable
- Leading SEO and SEA strategy including Google Ads and performance media
- Driving qualified traffic conversion and revenue through owned and paid digital channels
- Ensuring clear and accurate tracking reporting and post-campaign analysis for all digital activity
- Supporting the Marketing Executive in managing and optimising paid social media budgets
- Acting as the primary digital and e-commerce partner to the Director of Commercial DORM and Heads of Revenue
- Ensuring all third party platforms feature relevant content
- Liaise with the Marketing Teams and Commercial team to create regular digital campaigns that drive sales
Qualifications :
Essential:
- Proven experience driving website performance improvements across traffic conversion and digital revenue
- Strong technical understanding of website ecosystems (advantage: Accor IWS CMS environments) SEO SEA and performance media
- Hands-on experience managing Google Ads paid social and digital optimisation initiatives with clear ROI accountability
- Strong analytical capability with experience using data dashboards and insights to drive continuous optimisation
- Ability to operate autonomously within a specialist remit while collaborating closely with commercial revenue and marketing and properties stakeholders
Desirable:
- A minimum of one to three years in a digital marketing or e-commerce role
- An understanding of luxury brands and the hospitality industry
- Experience supporting or leading website creation redevelopment or major optimisation projects in partnership with internal and external stakeholders
Additional Information :
Managed Hotels.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more
