Associate Director Ad Sales
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Summary
In this team handling role you will work with the customers and agency planners to establish long-term partnerships for advertisers within a designated industry. You will own revenue targets for key accounts and utilise your understanding of market dynamics and ad inventories to create value for your clients.
About the team
The candidate will be a part of team which services clients on the entertainment ads business of JioStar.
Key Qualitative Responsibilities
1. Strategic Leadership & Team Management
Lead coach mentor and evaluate a team of 34 frontline sales professionals to drive performance and capability building.
Set clear performance expectations individual targets and development plans.
Foster a high-performance client-centric and collaborative sales culture focused on excellence and accountability.
2. Revenue Growth & Sales Execution
Translate business goals into actionable sales strategies to achieve and exceed revenue targets.
Develop and refine frameworks for forecasting pipeline management and performance tracking.
Guide the team in preparing compelling media proposals pitch decks pricing strategies and negotiations.
3. Client Leadership & Relationship Management
Build and sustain trusted relationships with key clients including brands agency partners and strategic advertisers.
Lead high-level client engagements solution presentations and deal closures ensuring exceptional service delivery.
Champion consultative selling that positions JioHotstars digital ad solutions as the preferred choice against competition.
4. Go-to-Market (GTM) & Solution Development
Collaborate closely with product marketing analytics and content teams to shape differentiated digital ad propositions.
Align GTM narratives with market trends platform capabilities and advertiser KPIs across verticals such as CPG BFSI auto etc.
Ensure the frontline team is equipped with strong product knowledge pitch narratives and competitive insights.
5. Cross-Functional Collaboration
Partner with internal functions like Ad Ops Analytics Product Strategy and Creative to deliver seamless campaign execution and client satisfaction.
Provide feedback loops from market and client insights to influence product & format roadmap.
6. Market & Competitive Intelligence
Continuously monitor industry trends emerging formats (CTV advanced targeting custom solutions) and competitive landscape to refine sales strategies.
Coach the team on leveraging these insights to unlock new opportunities and strengthen market positioning.
Core Competencies & Skills
Professional Skills
Deep understanding of the digital media ecosystem OTT advertising landscape programmatic solutions and data-driven media planning.
Strong proficiency in sales strategy forecasting CRM tools and performance analytics.
Capability to translate complex ad products into compelling business value for clients.
Deep understanding of media planning and deployment principles of reach calculation at 1 2 3 and so on.
Leadership & Interpersonal
Excellent people management mentoring and conflict resolution skills.
Objection handling
Strong influencing skills with ability to drive alignment and decisions across cross-functional stakeholders.
Exceptional communication negotiation and presentation skills.
Behavioral Attributes
Results-oriented and accountable with a proactive mindset.
High emotional intelligence and client empathy.
Strategic thinker with a bias for action and ability to thrive in a dynamic fast-moving environment.
Experience & Qualifications
Experience: Typically 10-12 years in digital media sales advertising or related fields with at least 35 years in a leadership/managerial role.
Education: Bachelors degree in Business Marketing Advertising Communications; MBA preferred.
Proven track record of driving revenue growth leading sales teams and managing key accounts in digital/OTT media environments.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week igniting the dreams and aspirations of hundreds of million people across geographies.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities gender gender identity and any other characteristics or status that is legally protected.
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Required Experience:
Director
Key Skills
- Business Development
- Sales Experience
- Direct Sales
- Marketing
- SAAS
- Hotel Experience
- Management Experience
- Revenue Management
- Salesforce
- Sales Management
- Enterprise Sales
- negotiation
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
