Digital Planning Google India

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

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At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create anOpenenvironment by Balancing People and Client Experiences by Cultivating Trust.
• LeadOptimisticallyby Championing Growth and Development to Mobilize the Enterprise.
  
  

About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.

Role Summary and Impact:

Some of thethingswed like you to do:

• Assisting in Digital Media Planning: Support the development of digital media plans across various platforms (e.g. Google Ads Facebook Instagram LinkedIn Programmatic YouTube) to align with client goals and objectives. Help with audience targeting budget allocation and scheduling.

• Internal Team / Vendor Coordination on Campaigns: Closely work with internal teams towards day-to-day management of digital media campaigns ensuring smooth implementation. Assist the team with relevant brief in coordination with digital vendors publishers and platform representatives.

• Documentation Reporting & Analysis: Create maintain accuracy and timely updating of key documents Media Plans Reports support in tracking and analyzing campaign performance data. Assist in generating reports monitoring KPIs (e.g. impressions reach VTR CTRetc) and identifying optimization opportunities.

• Creative Coordination: Work closely with clients and their creative agencies to ensure the timely delivery of assets.

• Internal Communication: Support communication between internal teams (e.g. activation analytics operations) to ensure campaigns are executed as per the plan and in alignment with client expectations.

• Latest Media Trends: Stay updated on emerging trends and updates in the digital media landscape providing insights to help improve planning processes and strategies.

A bit about yourself:

• Bachelors degree in marketing business or a related field.

• 3-5 years of experience in digital media planning campaign management or related digital marketing roles.

• Familiarity with key digital advertising platforms (e.g. Google Ads Meta Ads YouTube etc.).

• Basic knowledge of media planning tools and analytics platforms (e.g. Google Analytics Facebook Insights etc.) would be good to have.

• Strong attention to detail with an ability to multitask and support multiple projects simultaneously.

• Good communication and interpersonal skills with the ability to collaborate effectively across teams.
• A proactive positive attitude and a willingness to learn and develop in the digital media space.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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