Director Of Youtube Strategy

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package including:

• Comprehensive Medical(Rx) Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits including Hospital Indemnity Critical Illness Accident Insurance and supplemental life insurance coverage
• Paid Time Off including Relocation PTO
• Focus on Caring

Salary/Wage:

$100000 - $120000/yr

Shift and Schedule:

Mon. - Fri. (or at Managers Discretion)

Job Type:

Full-Time

Job Summary/Description:

Gray Media is seeking an innovative and results-driven Director of YouTube Strategy to lead YouTube content initiatives across local television stations in 115 markets. This strategic leadership role will be responsible for developing and executing comprehensive plans to significantly increase audience engagement subscriber base and maximize revenue opportunities on the platform. The ideal candidate will combine deep knowledge of YouTubes platform algorithms and best practices with a passion for local news and storytelling.

Duties/Responsibilities include but are not limited to:

• Strategic Planning & Execution: Develop and implement a comprehensive YouTube strategy across all local stations to drive audience growth engagement and revenue generation
• Content Strategy: Create content frameworks that optimize local news investigative reports weather coverage and community stories for YouTubes platform and algorithm
• Revenue Development: Identify and execute monetization opportunities including advertising revenue sponsorships and other revenue streams specific to YouTube
• Audience Growth: Design and implement strategies to grow subscribers increase watch time and expand reach across key demographics
• Platform Expertise: Stay current on YouTube algorithm changes platform features and best practices; provide training and guidance to station teams
• Performance Analytics: Monitor analyze and report on key performance metrics; use data insights to optimize content strategy and drive continuous improvement
• Cross-Functional Leadership: Collaborate with news directors digital teams sales departments and station management to align YouTube strategy with broader organizational goals
• Team Development: Mentor and train station personnel on YouTube best practices SEO optimization thumbnail creation and audience engagement tactics
• Competitive Analysis: Monitor competitor activity and industry trends to maintain a competitive advantage in the local news YouTube landscape

Qualifications/Requirements:

Bachelors degree in Communications Journalism Marketing Digital Media or related field
5 years of experience in digital content strategy with at least 3 years focused specifically on YouTube platform management
Proven track record of growing YouTube channels and increasing audience engagement and revenue
Deep understanding of YouTube analytics SEO algorithm optimization and platform best practices
Experience with local news broadcast journalism or media organizations strongly preferred
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
Excellent communication and presentation skills with the ability to influence stakeholders at all levels
Demonstrated leadership experience managing cross-functional teams and projects
Knowledge of video production editing and post-production workflows
Understanding of digital advertising programmatic ad sales and revenue optimization

PREFERRED SKILLS & EXPERIENCE:
Experience managing YouTube channels with 100K subscribers
Knowledge of broadcast news operations and workflows
Familiarity with YouTube Creator Studio
Understanding of social media platforms and cross-platform content distribution
Experience with A/B testing thumbnail optimization and title testing

DESIRED SKILLSETS:
Strategic Thinking: Ability to develop long-term vision while executing short-term tactical plans
Data-Driven Decision Making: Comfort with analytics and using metrics to guide strategy
Innovation & Creativity: Forward-thinking approach to content and platform opportunities
Collaboration: Proven ability to work effectively across departments and with diverse teams
Adaptability: Flexibility to pivot strategies based on platform changes and performance data
Communication: Excellent written and verbal communication skills
Results Orientation: Track record of meeting and exceeding growth and revenue targets

SUCCESS METRICS:
Performance in this role will be measured by growth in subscriber counts video views watch time audience engagement rates and revenue generation across our stations YouTube channels.
The successful candidate will demonstrate consistent improvement in these metrics while maintaining high-quality content standards and brand reputation.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Director