Tribe Lead Growth Digital Sales

At ING Italy we offer a dynamic inclusive and entrepreneurial environment supported by technology data global scale and a strong Orange Code culture.

As Growth & Digital Sales Lead for Business Banking you will shape ING Italys digital commercial strategy for business clients driving acquisition activation engagement and community building across all digital touchpoints.

You will build and scale a holistic growth engine that integrates advanced analytics multichannel digital sales contentdriven engagement and strategic partnerships to grow INGs Business Banking customer base sustainably.

Key Responsibilities

• Lead the Customer Insights & Analytics strategy for the Business Banking segment.
• Build and orchestrate a robust data framework enabling granular visibility on funnel performance customer behavior product adoption and churn dynamics.
• Embed analysts within squads to enhance data fluency experimentation and decision making.
• Own the customer 360 data assets for Business Banking ensuring data reliability segmentation accuracy and actionable insight generation.
• Own the end to end acquisition and activation journey across all digital channels (web mobile performance media CRM partnerships).
• Guide optimization of the full sales funnel including onboarding business KYC/AML flows and the critical Honeymoon phase.
• Drive activation of core products (business accounts payments cards digital channels) through targeted journeys education and trigger based interventions.
• Partner with product tribes to eliminate friction reduce drop off and improve conversion quality.
• Develop a content strategy tailored to business clients covering financial education product usage industry insights and digital banking features.
• Build and nurture digital communities that amplify engagement advocacy and brand loyalty.
• Leverage content to support search performance funnel optimization and customer activation.
• Coordinate omnichannel messaging across email push social website and in app channels.
• Identify structure and manage digital acquisition partnerships with relevant ecosystems (software platforms industry associations fintech partners digital marketplaces).
• Define partnership models that support scalable acquisition: affiliate API based product integrations digital referral.
• Ensure high quality inflow through clear eligibility frameworks and ongoing performance optimization.
• Collaborate with Compliance Legal and Risk to ensure safe compliant partnership onboarding.
• Implement test and learn frameworks A/B experiments and continuous funnel optimization.
• Monitor and improve the segments core growth KPIs including:

• Cost per Acquisition (CPA)
• Conversion performance across channels
• Activation and primary customer indicators
• Digital engagement metrics
• Community reach and content effectiveness

• Oversee all martech capabilities required to scale growth including:

• Campaign orchestration platforms
• Digital analytics
• A/B testing & personalization tools
• CMS and content delivery
• Attribution & measurement models

• Lead a high performing purpose driven team working in an agile environment.
• Foster a culture of iteration learning and customer obsession.
• Ensure all initiatives comply with ING policies and regulatory requirements for Business Banking (AML KYC PSD2 data protection).
• Maintain strong control awareness across all digital journeys and partnerships.
• Ensure robust documentation risk identification and timely remediation.

Competencies:

• 10 years of experience in digital growth performance marketing digital sales or analytics rolesideally in Business Banking Fintech or SMEfocused digital environments.
• Demonstrated ability to lead crossfunctional agile teams at scale.
• Deep expertise in digital acquisition activation content strategy and community building.
• Strong analytical mindset with experience in experimentation segmentation modeling and funnel management.
• Understanding of B2B financial services and digital onboarding constraints.
• Excellent stakeholder management and influencing skills.
• Strong awareness of risk compliance and regulatory frameworks.
• Fluent in English.

Working conditions: Full Time

Duration: Permanent

Location:Milan (hybrid)

About ING

ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank the first in Italy to adopt a fully flexible smart working model and you will be working in a stimulating environment where you can grow both as an individual and as a professional.

Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in peoples potential. We dont judge coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.

#doyourthing is our brand direction with us each and every day. It is how we articulate our purpose and our promise to make banking frictionless to the world. do your thing is about people being free to live the life they want to live knowing that they will make their world a little better for it.

Do you think you are a step ahead Apply now!

The benefits of joining ING

In addition to being a part of a great team working in a fun and innovative environment we offer:

• Super flexible smart working
• Competitive base salaries and performance based bonuses
• Diverse cultures & Innovative mindsets
• International Environment
• Commitment to sustainability
• Lots of training development opportunities to help you grow
• Lots of moments dedicated to physical and mental well-being
• A special day off when it is your birthday: we call it #doyourbirthday!
• And of course we cant forget: free water & coffee at the office!

Our Commitment

Diversity is a fundamental element of our corporate culture and we are fully committed to creating a safe and inclusive environment based on mutual respect and the value of diversity offering equal job opportunities to all qualified candidates.

Job Application Safety Reminder

Were seeing an increase in fraudulent job offers. To protect yourself please follow these key guidelines when applying for roles at ING:

• Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Applications should be submitted only via our official career site.
• Check the senders email carefully: legitimate communication will always come from: @ and/or @
• No payments or banking details will ever be requested. If someone asks for this information its a scam.