Social Media Strategist + Producer

Watertown, NY - USA

Yearly Salary: $ 60000 - 72000

Posted on: 22 hours ago

Vacancies: 1 Vacancy

Job Summary

The Social Media Strategist Producer plays a central role in driving the digital presence creative output and audience engagement of NESNs lifestyle programming including Dining Playbook Meet Boston and New England Blueprint. This role is responsible for social-first storytelling short-form video creation still photography editing caption writing and platform growth while also supporting content development and production needs. The ideal candidate is highly creative visually driven deeply fluent in social trends and energized by building relevance engagement and brand visibility through content.

Please note: To help us get to know your creative voice and production style please attach samples of your social media work or provide a link to your portfolio/reel.

Essential Duties and Responsibilities:

Capture create edit and publish social-first content across Dining Playbook Meet Boston and New England Blueprint.
Produce short-form video content including Reels and platform-native formats
Edit content daily to support timely trend-driven publishing
Capture still photography and visual assets aligned with program brands
Write engaging voice-driven captions optimized for platform behavior
Capture social content during client shoots segments and events
Maintain active engagement with audiences across platforms
Monitor social trends emerging formats and cultural moments to inform content strategy
Identify creative opportunities to feature Billy Costa and Jenny Johnson within social content
Track social KPIs and performance trends ensuring continued growth and engagement
Pull social metrics and analytics as needed to support internal reporting and partner needs
Build out segment themes concepts and content extensions
Source and identify compelling content opportunities aligned with show objectives
Write detailed rundowns for segments and shoots using diverse editorial sources
Create one sheets and planning materials for shoots segments and social content
Collaborate with videographers and editors on storyboards and creative direction
Review video content for quality accuracy and brand alignment
Ensure content is optimized for both linear and social platforms
Attend shoots regularly to capture social content and support production needs
Produce content on-site assisting with episode flow timing and creative execution
Conduct interviews or provide shoot assistance when needed
Coordinate with contributors venues and partners regarding airing details and content usage
Plan manage and execute events from ideation to post-event follow-up
Coordinate event logistics talent and promotional content
Ensure seamless integration of event coverage across digital platforms
Post event content on social media 1-2 days after the event
Capture social media during event
Event analytics KPIs post event
Manage MB Hubster relationships
1. Research specific locations to fit the episode theme/Hubster niche to create assignment briefs for the Hubsters regularly assisting in shoot coordination
2. Communicate with Hubsters daily to make sure their filming editing and equipment are running smoothly
3. Provide feedback/edits on Hubster segments to ensure the programs success
4. Confirm Hubsters are posting their required promo content including 1 permanent post and story per episode and share metrics to receive payment
5. Submit Hubster invoices to accounting after each new episode airs
6. Ensure Hubsters are posting content after events etc. to optimize our social impressions
Foster relationship with Meet Boston team conduct bi-weekly meetings and communicate regularly to ensure asset delivery
Ensure that Meet Boston is consistently represented in strategic planning across departments
Identify strategic opportunities to expand Meet Bostons reach beyond traditional channels by securing placements in high-traffic areas such as airports hotels and rideshare vehicles
Support the refresh of the Dining Playbook website focusing on optimizing the Meet Boston landing page and/or developing a new website for Meet Boston
1. Implement an interactive map that highlights featured locations from both shows with direct links to relevant content for seamless exploration
Identify opportunities for Billy & Jenny to establish themselves as thought leaders
Develop targeted advertising campaigns to drive tune-in website clicks and social channel Interactions
Support the launch of an influencer program for Dining Playbook to broaden its reach and strengthen relationships with key food and lifestyle influencers
Design and launch a User-Generated Content program
Develop and manage an Instagram collaboration program
Take an active role in Boston-based Facebook groups by sharing relevant updates from Meet Boston

We believe in the potential within every individual. If youre passionate about this role we encourage you to apply even if you do not meet all of the requirements that are listed within this job description.

Qualifications:

3-5 years of experience in social media digital content creation or lifestyle/media marketing
Strong proficiency in short-form video production editing and platform-native content (Reels TikTok etc.)
Experience capturing and producing social-first photography and visual assets
Demonstrated ability to write engaging voice-driven captions optimized for different platforms
Deep fluency in social media trends formats audience behavior and emerging content style
Comfortable working in fast-paced production environments including on-site shoots and live events
Strong creative judgment with an eye for visual storytelling pacing and brand alignment
Ability to manage multiple projects simultaneously while maintaining attention to detail
Experience tracking performance metrics interpreting social KPIs and applying insights to content strategy
Excellent organizational communication and cross-functional collaboration skills
Self-starter with the ability to work both independently and within a collaborative production team
High level of professionalism adaptability and comfort in a dynamic evolving environment
Willingness to work a flexible schedule including shoots events nights and occasional weekends
Proficient with standard digital tools and able to quickly learn new platforms and workflows
Alignment with NESNs core values including creativity accountability teamwork and audience focus

The expected salary range for this position is $60000 to $72000 annually. The final offer will be determined by a variety of factors including the candidates experience knowledge skills and internal equity.

We believe that when team members feel supported they are more engaged productive and innovative. If youre looking for a workplace that celebrates people and their personal and professional growth youve come to the right place.

Some of the benefits we provide include:

Medical and Dental plans which are currently funded by NESN at approximately 85%
Pre-Tax HSA FSA and Dependent Care Account
401(k) plan with employer match of 100% up to the first 6% of compensation 3% contribution through Safe Harbor and discretionary profit sharing of up to 6%.
Life Insurance AD&D Short and Long-Term Disability which are currently 100% funded by NESN
Paid parental leave
Time Off Benefits - Eligible NESN Employees accrue Paid Time Off equaling 160 hours or 20 days for the full year
Team Store Discounts - Employees will receive a discount of 50% at the Red Sox Team Store and 25% off at the Bruins Pro Shop with a valid NESN Employee ID
Paid Volunteerism - NESN provides eligible employees with up to 24 hours (3 days) of paid time to participate in NESN Connects events.
Tuition Reimbursement - NESN provides a generous Tuition Reimbursement Program to assist employees who aspire to further their education to learn & grow within their careers.
MBTA Reimbursement - Eligible employees may be reimbursed up to $100 per month for the use of Mass Transit if it is their primary mode of transportation to & from work
Travel Assistance & ID Theft Protection
Estate Guidance - The Hartford helps employees protect their familys future by creating a customized and legally binding will online using a simple but comprehensive online questionnaire.
Additional Perks & Employee Discounts - As a NESN employee you are eligible for other discounts & perks such as pet insurance tickets travel dry cleaning mobile phones and much more!

Who We Are

NESN (New England Sports Network) is owned by Fenway Sports Group which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings and Delaware North owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming NESN consistently has been one of the top-rated regional sports networks in the country with a reputation for innovative and award-winning production of sports events and specials.

As of 2023 NESN manages SportsNet Pittsburgh a newly branded regional sports network that televises Pittsburgh Penguins and Pirates games as well as local college sports original content and more in PA WV and portions of MD OH and NY.

Our professional environment is passionate adaptable creative and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture and we truly believe in team spirit and collaboration.

NESN is an Equal Opportunity Employer (EOE) committed to fostering a diverse inclusive and equitable workplace. We prohibit discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy national origin age disability status protected veteran status or any other characteristic protected by federal state or local law.

NESN is dedicated to providing reasonable accommodations to qualified job applicants with disabilities. If you need an accommodation to participate in the application or interview process please contact our HR team at or .

NESN participates in the E-Verify program a service of the Department of Homeland Security (DHS) and Social Security Administration (SSA) to confirm the employment eligibility of all newly hired employees. All offers of employment are conditioned upon successful completion of the E-Verify process. Learn more at .

Required Experience:

The Social Media Strategist Producer plays a central role in driving the digital presence creative output and audience engagement of NESNs lifestyle programming including Dining Playbook Meet Boston and New England Blueprint. This role is responsible for social-first storytelling short-form video c...

Please note: To help us get to know your creative voice and production style please attach samples of your social media work or provide a link to your portfolio/reel.

Essential Duties and Responsibilities:

Capture create edit and publish social-first content across Dining Playbook Meet Boston and New England Blueprint.
Produce short-form video content including Reels and platform-native formats
Edit content daily to support timely trend-driven publishing
Capture still photography and visual assets aligned with program brands
Write engaging voice-driven captions optimized for platform behavior
Capture social content during client shoots segments and events
Maintain active engagement with audiences across platforms
Monitor social trends emerging formats and cultural moments to inform content strategy
Identify creative opportunities to feature Billy Costa and Jenny Johnson within social content
Track social KPIs and performance trends ensuring continued growth and engagement
Pull social metrics and analytics as needed to support internal reporting and partner needs
Build out segment themes concepts and content extensions
Source and identify compelling content opportunities aligned with show objectives
Write detailed rundowns for segments and shoots using diverse editorial sources
Create one sheets and planning materials for shoots segments and social content
Collaborate with videographers and editors on storyboards and creative direction
Review video content for quality accuracy and brand alignment
Ensure content is optimized for both linear and social platforms
Attend shoots regularly to capture social content and support production needs
Produce content on-site assisting with episode flow timing and creative execution
Conduct interviews or provide shoot assistance when needed
Coordinate with contributors venues and partners regarding airing details and content usage
Plan manage and execute events from ideation to post-event follow-up
Coordinate event logistics talent and promotional content
Ensure seamless integration of event coverage across digital platforms
Post event content on social media 1-2 days after the event
Capture social media during event
Event analytics KPIs post event
Manage MB Hubster relationships
1. Research specific locations to fit the episode theme/Hubster niche to create assignment briefs for the Hubsters regularly assisting in shoot coordination
2. Communicate with Hubsters daily to make sure their filming editing and equipment are running smoothly
3. Provide feedback/edits on Hubster segments to ensure the programs success
4. Confirm Hubsters are posting their required promo content including 1 permanent post and story per episode and share metrics to receive payment
5. Submit Hubster invoices to accounting after each new episode airs
6. Ensure Hubsters are posting content after events etc. to optimize our social impressions
Foster relationship with Meet Boston team conduct bi-weekly meetings and communicate regularly to ensure asset delivery
Ensure that Meet Boston is consistently represented in strategic planning across departments
Identify strategic opportunities to expand Meet Bostons reach beyond traditional channels by securing placements in high-traffic areas such as airports hotels and rideshare vehicles
Support the refresh of the Dining Playbook website focusing on optimizing the Meet Boston landing page and/or developing a new website for Meet Boston
1. Implement an interactive map that highlights featured locations from both shows with direct links to relevant content for seamless exploration
Identify opportunities for Billy & Jenny to establish themselves as thought leaders
Develop targeted advertising campaigns to drive tune-in website clicks and social channel Interactions
Support the launch of an influencer program for Dining Playbook to broaden its reach and strengthen relationships with key food and lifestyle influencers
Design and launch a User-Generated Content program
Develop and manage an Instagram collaboration program
Take an active role in Boston-based Facebook groups by sharing relevant updates from Meet Boston

Qualifications:

3-5 years of experience in social media digital content creation or lifestyle/media marketing
Strong proficiency in short-form video production editing and platform-native content (Reels TikTok etc.)
Experience capturing and producing social-first photography and visual assets
Demonstrated ability to write engaging voice-driven captions optimized for different platforms
Deep fluency in social media trends formats audience behavior and emerging content style
Comfortable working in fast-paced production environments including on-site shoots and live events
Strong creative judgment with an eye for visual storytelling pacing and brand alignment
Ability to manage multiple projects simultaneously while maintaining attention to detail
Experience tracking performance metrics interpreting social KPIs and applying insights to content strategy
Excellent organizational communication and cross-functional collaboration skills
Self-starter with the ability to work both independently and within a collaborative production team
High level of professionalism adaptability and comfort in a dynamic evolving environment
Willingness to work a flexible schedule including shoots events nights and occasional weekends
Proficient with standard digital tools and able to quickly learn new platforms and workflows
Alignment with NESNs core values including creativity accountability teamwork and audience focus

Some of the benefits we provide include:

Medical and Dental plans which are currently funded by NESN at approximately 85%
Pre-Tax HSA FSA and Dependent Care Account
401(k) plan with employer match of 100% up to the first 6% of compensation 3% contribution through Safe Harbor and discretionary profit sharing of up to 6%.
Life Insurance AD&D Short and Long-Term Disability which are currently 100% funded by NESN
Paid parental leave
Time Off Benefits - Eligible NESN Employees accrue Paid Time Off equaling 160 hours or 20 days for the full year
Team Store Discounts - Employees will receive a discount of 50% at the Red Sox Team Store and 25% off at the Bruins Pro Shop with a valid NESN Employee ID
Paid Volunteerism - NESN provides eligible employees with up to 24 hours (3 days) of paid time to participate in NESN Connects events.
Tuition Reimbursement - NESN provides a generous Tuition Reimbursement Program to assist employees who aspire to further their education to learn & grow within their careers.
MBTA Reimbursement - Eligible employees may be reimbursed up to $100 per month for the use of Mass Transit if it is their primary mode of transportation to & from work
Travel Assistance & ID Theft Protection
Estate Guidance - The Hartford helps employees protect their familys future by creating a customized and legally binding will online using a simple but comprehensive online questionnaire.
Additional Perks & Employee Discounts - As a NESN employee you are eligible for other discounts & perks such as pet insurance tickets travel dry cleaning mobile phones and much more!