Lead Product Marketing Manager, Process Automation

Here at Appian our values of Intensity and Excellence define who we are. We set high standards and live up to them ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment holding ourselves and each other accountable to achieve the best results. When you join Appian youll be part of a passionate team dedicated to accomplishing hard things together.

Reporting to the Senior Director Product Marketing the Lead Product Marketing Manager (Process Automation) is a senior individual contributor responsible for driving the commercial strategy for Appians core automation capabilities. This portfolio includes our industry-leading workflow orchestration and our robotic process automation (RPA) this role you will own the why for Process Automation translating technical strengths like process elasticity and unified orchestration into compelling market narratives. You will serve as a strategic partner to Product Management and Sales leadership architecting scalable GTM strategies that position Appian as the superior choice for mission-critical high-volume enterprise automation.

You will be responsible for creating the end-to-end GTM strategy the core messaging framework and the strategic sales playbooks that enable our Sales and Marketing organizations to win. You will not just be a marketer; you will be a commercial driver a market expert and a gifted storyteller.

In this role you will:

• Design own and execute the end-to-end Go-To-Market strategy for the Process Automation portfolio positioning Appians ability to orchestrate humans bots and AI agents within a single workflow.
• Architect and maintain comprehensive messaging frameworks and positioning hierarchies that serve as the source code for global marketing and sales content.
• Lead the creation of strategic sales playbooks and battle cards that equip the sales organization to win complex commercial negotiations against top-tier competitors.
• Act as the primary feedback loop between the market and the Product Management team synthesizing buyer feedback and competitive intelligence to influence the long-term product roadmap.
• Lead cross-functional launch teams coordinating efforts across Sales Marketing and Product to ensure successful market entry for new features and solutions.
• Serve as a mentor to Product Marketing Managers providing guidance on narrative construction GTM execution and commercial acumen.

About you:

• 7-10 years of related experience in B2B product marketing solution marketing or strategy preferably with deep exposure to BPM RPA or Process Orchestration markets.
• Bachelors degree in Marketing Business or a related field. MBA is strongly preferred.
• Proven track record of developing strategy at a portfolio level rather than just executing tactical launches.
• Exceptional storytelling ability with experience crafting C-suite-ready narratives that simplify complex technology into clear business value.
• Ability to translate complex automation conceptslike long-running workflows exception handling and elastic scalinginto clear business value.
• A self-starter attitude with an obsession for scalability and a refusal to be a content factory preferring to build strategic frameworks that enable the entire organization.

Basic Qualifications:

• Education & Experience: Bachelors degree in Marketing Business or a related field with 7-10 years of experience in B2B product marketing preferably within enterprise software or automation.
• Proven track record of building scalable sales playbooks and messaging frameworks with a commitment to working in-person 5 days a week at our McLean VA headquarters.

Preferred Qualifications:

• Strategic Leadership: MBA degree with demonstrated experience advising C-level executives and crafting narratives that simplify complex technology into business value.
• External Influence: Proven history of representing a company externally such as speaking at major industry conferences or managing relationships with top-tier industry analysts.

The base salary for this role is between $150000$300000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including but not limited to the candidates relevant work experience qualifications internal peer equity and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition Appian provides generous benefits offerings that include a 401(k) plan with company match flexible time off paid parental leave medical dental and vision plans life insurance disability insurance wellness programs flexible spending accounts health savings account contributions an employee referral bonus program and learning and development resources. Certain positions may be eligible for equity awards.

Pay and benefits are subject to change at any time consistent with the terms of any applicable compensation commission bonus or benefit plans.

#LI-MB1

Tools and Resources

• Training and Development: During onboarding we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
• Growth Opportunities: Appian provides a diverse array of growth and development opportunities including our leadership program tailored for new and aspiring managers a comprehensive library of specialized department training through Appian University skills based training and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
• Community: Well immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social educational and outreach activities to connect with Appianites and larger initiatives throughout the company.

Benefits

Appian offers a comprehensive benefits package designed to support your health wellbeing and financial future. Benefits may include health coverage Employee Assistance Program (EAP) with free mental health support life and disability insurance an Employee Stock Purchase Program (ESPP) a retirement/pension plan wellness dollars tuition reimbursement family-forming benefits and more. Benefits vary by countryplease ask your Talent Acquisition contact for details specific to the location you are applying to.

About Appian

Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. Weve been automating processes for 25 years and understand enterprise operations like no one else. For more information visit . Nasdaq: APPN

Follow Appian: LinkedIn Youtube Instagram Facebook

Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal state or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process please contact us by email at. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Appians Applicant & Candidate Privacy Notice