Account Executive, London (Software Startup)
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Job Summary
Account Executive New Logo Sales - London - VC Backed Software Startup
Location: UK (Hybrid 3-5 days per week in office) EC2M4YJ Central London
Team: Commercial (Growth)
Compensation: 40000 - 45000 base uncapped OTE (Year 1 OTE 25000)
About Opply
Opply is modernising how scaling food and consumer goods brands buy ingredients solving a 1 trillion market inefficiency thats been overlooked for decades.
Right now SMB brands waste 70% of stock and pay 40% above market rate because they lack access to enterprise-level supplier networks and smart automation. Weve built an AI-powered platform that changes this entirely: automated ordering predictive forecasting supplier matching and embedded credit that lets brands sell before they pay.
Were a scaling VC-backed by Index Ventures Anthemis and Chalfen Ventures with unicorn angels from GoCardless and Trouva. Weve won StartUp of the Year and Supply Chain Specialists of the Year and were scaling fast across the UK and internationally.
This is category-defining work in a massive underserved market.
The Role
As an Account Executive at Opply youll own the sales cycle end-to-end: taking qualified opportunities from discovery through to close building strong commercial relationships with scaling UK food and consumer goods brands and consistently converting pipeline into revenue.
This is a closing role. Youll be expected to run sharp discovery quantify value navigate stakeholders handle objections and negotiate commercially while partnering closely with SDRs/BDRs Growth Marketing and Product to improve conversion and expand what we can sell.
If youre competitive commercially sharp and want to accelerate in a fast-growth environment where you can have real impact this is the role.
What Youll Be Doing
Own the Full Sales Cycle
Run discovery calls with founders and operators at scaling food and consumer goods companies
Diagnose operational pain cashflow pressure margin constraints and supply chain risk
Build clear business cases and ROI logic (time saved waste reduced margin impact cashflow benefit)
Lead product demos and map Opplys value to customer workflows and priorities
Manage the deal cycle through proposal negotiation and close
Close Revenue Consistently
Forecast accurately and maintain clean reliable pipeline in the CRM
Handle objections confidently (pricing switching risk incumbent suppliers internal bandwidth)
Negotiate commercial terms and drive urgency through clear next steps
Partner with internal teams to remove blockers and increase win rates
Expand and Improve the Motion
Share market feedback to sharpen positioning outreach and product priorities
Identify patterns in lost deals and propose improvements to process messaging or packaging
Represent Opply at industry events - building relationships credibility and deal flow
Market Intelligence
Keep the CRM clean accurate and actionable (your pipeline is your reputation)
Share insights from the market with Growth Marketing and Product to sharpen targeting and messaging
Represent Opply professionally at industry events and in the broader market
What Were Looking For
Youll thrive here if you are:
A closer: Youre at your best when youre running live deals and driving to signature
Consultative and structured: You ask smart questions listen properly and build strong cases for change
Commercially sharp: You can speak credibly about value outcomes and trade-offs
Resilient and consistent: You dont rely on big winsyou build repeatable performance
High ownership: You take initiative solve problems and keep momentum even with ambiguity
Experience we expect:
2- 5 years in sales or business development (B2B strongly preferred)
Track record of hitting or exceeding targets (consistent performance not one-off wins)
Interest or experience in food/consumer goods is a plus but hunger and aptitude matter more
Why Now
Opply is at an inflection point. Were scaling with strong customer traction scaling revenue expanding internationally and building out the commercial team to match our ambition.
Youll join early enough to have an outsized impact: shaping playbooks owning territory and growing into leadership as the business scales.
Training & Development
You wont be left to figure it out alone. Weve built a structured development environment to turn high-potential sellers into confident commercial operators:
Full onboarding programme with clear ramp expectations and success metrics
Weekly 1:1 coaching and feedback loops to build consistency and confidence
Classroom learning and role plays for discovery objection handling and deal progression
What Youll Learn Here
This role is a career accelerator. Youll develop skills that compound:
Outbound excellence: Multi-channel prospecting done right (phone LinkedIn email events)
Modern discovery: Combine qualitative insight with quantitative value logic to uncover real urgency
Commercial fluency: Speak credibly about cashflow operational efficiency and growth readiness
Market expertise: Deep understanding of the scaling F&B world (supply chain challenges margin pressure and what operators actually care about)
Unshakeable confidence: Built through repetition feedback and high standards
What We Offer
Competitive base salary () uncapped OTE (Year 1 OTE 25000)
25 days holiday plus UK bank holidays
Flexible hybrid working (balance autonomy with collaboration)
Regular team socials and global offsites to connect collaborate and celebrate
Pension scheme
Key Skills
- Business Development
- Customer Service
- Revenue Growth
- ABC Analysis
- Account Management
- Communication
- CRM
- Excel
- Salesforce
- PMP
- Customer Relationships
- Business Relationships
- Sales Goals
- Sales Process
- CPA
