Sales Development Representative, UK (Software Startup)
Share
Job Location:
Monthly Salary:
Posted on:
Vacancies:
Job Summary
Sales Development Representative (SDR) UK (Hybrid)
Location: UK (Hybrid) Team: Commercial (Growth)
Compensation: 35000 - 40000 base uncapped OTE (Year 1 OTE 25000)
About Opply
Opply is modernising how scaling food and consumer goods brands buy ingredients solving a 1 trillion market inefficiency thats been overlooked for decades.
Right now SMB brands waste 70% of stock and pay 40% above market rate because they lack access to enterprise-level supplier networks and smart automation. Weve built an AI-powered platform that changes this entirely: automated ordering predictive forecasting supplier matching and embedded credit that lets brands sell before they pay.
Were a scaling VC-backed by Index Ventures Anthemis and Chalfen Ventures with unicorn angels from GoCardless and Trouva. Weve won StartUp of the Year and Supply Chain Specialists of the Year and were scaling fast across the UK and internationally.
This is category-defining work in a massive underserved market.
The Role
As an SDR at Opply youll create new business opportunities with scaling UK food and consumer goods brands. Youll own the top of the funnel: prospecting qualifying and booking high-quality discovery meetings for the commercial team.
This isnt a script-reading role. Youll have open territory real autonomy and the backing to build outbound mastery in a fast-growth environment. If youre competitive curious and want to accelerate into an elite sales career this is the role.
What Youll Be Doing
Pipeline Generation
Prospect and engage UK brands through cold calling email LinkedIn and industry events
Book meetings with founders and operators at scaling food and consumer goods companies
Build multi-channel sequences that break through noise and create genuine conversations
Discovery and Qualification
Run discovery-style calls focused on operational pain cashflow pressure and supply chain challenges
Qualify opportunities with precision: budget authority need and timeline
Set up high-quality handoffs to Account Executives with clear context and next steps
Market Intelligence
Keep the CRM clean accurate and actionable (your pipeline is your reputation)
Share insights from the market with Growth Marketing and Product to sharpen targeting and messaging
Represent Opply professionally at industry events and in the broader market
What Were Looking For
Youll thrive here if you are:
Outbound-driven: You create your own pipeline. You dont wait for leads to come to you.
A confident communicator: Clear concise and human. You sound like a peer not a telemarketer.
Naturally consultative: You ask smart questions listen properly and understand the buyers world before pitching solutions.
Commercially sharp: You speak credibly about value outcomes and what matters to scaling businesses.
Resilient and consistent: Rejection doesnt slow you down. Youre relentless in execution.
High ownership: You take initiative solve problems and make things happen even with ambiguity.
Experience we expect:
12 years in sales or business development (B2B & SAAS experience strongly preferred)
Track record of hitting or exceeding targets (consistent performance not one-off wins)
Interest or experience in food/consumer goods is a plus but hunger and aptitude matter more
Why Now
Opply is at an inflection point. Were scaling with strong customer traction scaling revenue expanding internationally and building out the commercial team to match our ambition.
Youll join early enough to have an outsized impact: shaping playbooks owning territory and growing into leadership as the business scales.
Training & Development
You wont be left to figure it out alone. Weve built a structured development environment to turn high-potential sellers into confident commercial operators:
Full onboarding programme with clear ramp expectations and success metrics
Weekly 1:1 coaching and feedback loops to build consistency and confidence
Classroom learning and role plays for discovery objection handling and deal progression
What Youll Learn Here
This role is a career accelerator. Youll develop skills that compound:
Outbound excellence: Multi-channel prospecting done right (phone LinkedIn email events)
Modern discovery: Combine qualitative insight with quantitative value logic to uncover real urgency
Commercial fluency: Speak credibly about cashflow operational efficiency and growth readiness
Market expertise: Deep understanding of the scaling F&B world (supply chain challenges margin pressure and what operators actually care about)
Unshakeable confidence: Built through repetition feedback and high standards
What We Offer
Competitive base salary () uncapped OTE (Year 1 OTE 25000)
25 days holiday plus UK bank holidays
Flexible hybrid working (balance autonomy with collaboration)
Regular team socials and global offsites to connect collaborate and celebrate
Pension scheme
Key Skills
- Sales Experience
- B2B Sales
- Time Management
- Customer Service
- Cold Calling
- Retail Sales
- Territory Management
- Upselling
- Product Demos
- Outside Sales
- Medicare
- negotiation
