Brand Activation Manager at Oatly Mexico
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Job Location:
Mexico City - Mexico
Monthly Salary:
Not Disclosed
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
HELLO POTENTIAL FUTURE OATLY EMPLOYEE
Its us the original oat drink company that started in Sweden nearly 30 years ago now ramping up our operations in Mexico and because of that we need a brilliant mind (hi maybe you) to help us make it happen.
Sustainability health and transparency are the core values that guide everything we do. Basically we exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planets resources in the process. And while thats a big deal we also believe all that tastes better when well what youre having actually tastes better.
Happens that in Mexico coffee culture is exploding with new taste experiences and no were not talking pumpkin spice lattes. The fun part is helping figure out whats next and making sure Oatly is right there in the middle of it.
If youre a hustler who wants to make a positive impact wont take no for an answer and knows how to have fun along the way heres your chance to be a change-maker.
Were looking for a well actually THEBrand Activation Manager to join our team in Mexico which happens to be one of our fastest-growing markets worldwide. Youll be a culturally connected super-organised self-starter who is responsible for activating the Oatly brand in the market with a strong focus on CDMX bringing Oatly into cool exciting new people places and partnering with like-minded brands to support our broader mission.
The role reports into the Brand Lead for International Markets and is based in CDMX and requires native/full professional proficiency in Spanish and English. This next section is for all the bullet point lovers out there...
WHAT WE NEED YOU TO BRING TO THE TABLE
Minimum of 3 years in brand activation events marketing or a related field around large-scale consumer goods.
Event experience and strong project management skills.
Deep understanding of Mexican culture and the food & drink scene with a strong focus on CDMX.
A robust network of CDMX-based movers and shakers in the food scene and beyond.
Solid multi-channel brand activation experience events yes we probably said that about 5 times already but also partnerships product launches and retail.
Experience managing influencers ambassadors and suppliers of all kinds.
Experience working cross-functionally.
WHAT WE NEED YOU TO DO
Collaborate with the Brand Lead of International Markets and the wider ODMC to plan and execute a dynamic brand activation calendar for Mexico.
Partner with the Mexico Commercial and Barista teams to drive brand activation in their respective channels.
Work with the Event team Partnership team as well as our local Barista Market Developers (BMDs) and Sales team to identify prime opportunities for showcasing the brand in Mexico.
Oversee key third-party agency relationships from project briefing to delivery and wrap-up.
Help track and reconcile the brand activation budget.
Support the Event team on planning production and execution of events being responsible on-site handling staffing logistics suppliers and external production agencies.
Brief produce and source experiential assets collaborating with our in-house creative team (ODMC) external suppliers agencies and partners.
Work with the central events team and external production partners to ensure correct documentation schedules and post-activity evaluations are delivered.
WHO WE NEED YOU TO BE
Someone who can bring fresh ideas and creative solutions to challenges how to activate the brand.
A meticulous planner who can manage multiple projects without missing a beat.
A collaborative spirit who thrives in a team environment and can build strong relationships with colleagues and partners.
An enthusiastic brand ambassador with a genuine passion for the food industry and a deep connection to the CMX scene.
A flexible and dynamic individual who can navigate the fast-paced nature of brand activation and adapt to changing market conditions.
A passionate advocate of the sustainability agenda who wants to create societal shifts and drive the plant-based revolution
Engaged with our brand and love our products.
A proactive self-starter whos supremely organised solutions-oriented eager to learn new skills and bring your own perspective to the table.
You handle a crisis with a calm and pragmatic approach.
Resourceful and clever at stretching our budget as far as it will go.
Able to travel within Mexico on a regular basis and spend time away from your home base.
Youre a real people person with the confidence and ability to build new and
existing relationships.
To be the perfect fit for Oatly we believe you have a thirst for knowledge and are a result-driven person with high integrity. You thrive with a hands-on approach even in times of rapid change. Your social competence allows you to work effectively both independently and collaboratively.
Finallywe hope that you share our values and have a great interest to carry out our mission in order to make the world a little bit better.
YOUR APPLICATION
Phew! Well done if youve got this far. Were glad weve still got your attention because weve got one last super important point to make.
As you can probably tell were a norm-breaking company. For us diversity and differences are an obvious asset. We know that amazing candidates can sometimes be put off applying for a job unless they can tick every box and that makes us really sad. So please trust your gut and pop in your application if its feeling right. If you have the curiosity passion and collaborative spirit lets do this together! It will be fun!
Last day of application: 4th of March.
We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there. This will ensure that the candidate experience is smooth and fair to everyone!
Love Oatly XOXO
#LI-TA1
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
