Director, Product Marketing
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
WHO WE ARE
SQUIRE is the leading business management system designed for the needs of barbers shop owners and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE we provide custom-branded tools resources and guidance to help barbers of all stages and experience levels attract and retain more customers efficiently manage their shop operations and increase their revenue.
Founded in 2015 SQUIRE is trusted by more than 30000 barbers across 5000 shops in more than a thousand cities worldwide. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.
For more information please visit or download the SQUIRE app from the App or Play Store.
SUMMARY:
As SQUIRE continues to scale were investing in building out our Product Marketing function. Were looking for a senior Product Marketing leader who will define the strategy establish the operating model and serve as the connective tissue between Product Sales Marketing and Revenue.
This leader is a data-driven strategic builder who thrives at the intersection of insight storytelling and execution. They will shape how our products are positioned how value is communicated across the customer journey and how our go-to-market teams are enabled to win.
This is a key opportunity for someone energized by improving conversion sharpening sales effectiveness and turning customer and marketing insights into real business impact. Were immensely proud of the product weve built and the impact it has on barbers and shop ownershelping them run better businesses and pursue their ambitions as local entrepreneurs. Now is the moment to tell that story more clearly more consistently and at greater scale.
IN THIS ROLE YOU WILL:
- Stand up the Product Marketing function from the ground up
- Own SQUIREs product narrative and category positioning
- Lead all major product launches
- Communicate our growing AI capabilities to the Barber community
- Build sales enablement pricing & packaging strategy and competitive intelligence
- Serve as a strategic partner to Product Sales and Executive Leadership
REPORTS TO:
Chief Marketing Officer
JOB DUTIES AND RESPONSIBILITIES
- Product & Market Strategy
- Own SQUIREs core positioning value propositions and messaging framework
- Define category narrative and how SQUIRE wins vs. competitors
- Develop a deep understanding of barbershop beauty and SMB service verticals
- Translate customer insights into product strategy and roadmap influence
- Lead our messaging and positioning around how AI can help barbers thrive
- Product Launch & Go-To-Market
- Lead all major product launches end-to-end: positioning messaging packaging launch plans and adoption strategy
- Build repeatable launch playbooks and operating cadence
- Partner with Product Growth and Marketing on integrated GTM execution
- Sales Enablement & Revenue Impact
- Support the sales enablement team in making sure the front-line teams understand the benefits and value of our product offerings
- Create messaging pitch decks one-pagers battlecards and demos that materially improve win rates
- Be a key partner to Revenue leadership on pipeline conversion and expansion strategy
- Pricing & Packaging
- Lead pricing and packaging strategy in partnership with Product and Finance
- Own packaging architecture value metrics and monetization strategy
- Run pricing research testing and business case development
- Build the Function
- Establish Product Marketing operating model processes and KPIs
- Hire and develop the Product Marketing team over time
- Define how Product Marketing partners with Product Sales Growth and Customer Success
The duties and responsibilities outlined above are not a comprehensive list and additional tasks may be assigned from time to time based on business needs.
REQUIREMENTS AND QUALIFICATIONS
- Experience
- 8 years of Product Marketing experience in B2B SaaS with experience in vertical SaaS strongly preferred (experience in the barber beauty wellness or SMB services is a major plus)
- Proven experience building or scaling Product Marketing functions
- Experience working closely with Sales and Revenue teams in a high-growth environment
- Skills & Strengths
- Exceptional at messaging and positioning you can turn complex products into simple compelling narratives
- Strong in product launches you know how to drive adoption not just ship announcements
- Collaborative
- Deeply experienced in sales enablement and revenue impact
- Analytical and strategic about pricing & packaging
- Comfortable operating at both strategic and hands-on levels
- AI native who understands both how to translate AI functionality to prospects and customers and is well-versed in how to use AI tools to improve how we work
- Able to influence senior stakeholders and executives
- Track record of improving win rates conversion or revenue through Product Marketing
- Strong writing and storytelling ability
- Experience working cross-functionally with Product Engineering Sales Marketing and Finance
You are:
You have:
WHY THIS ROLE IS SPECIAL
- You will build Product Marketing from the ground up
- You will directly shape SQUIREs category narrative and growth strategy
- You will work on a product with clear vertical differentiation and real customer impact
- You will have executive visibility and ownership of core growth levers
WHAT WE OFFER
- Base Salary ($180000 - $205000) Bonus (15%)
- New hire stock grant
- 100% employer paid medical dental and vision insurance for you and your dependents
- 401K plan with company contribution
- Generous PTO and Parental Leave policies
Interview Accommodations
SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position please email your request to emailprotected and someone on our team will respond to your request.
EEO Provision
SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Pay Transparency Nondiscrimination Provision
SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information.
E-Verify Participation
SQUIRE participates in E-Verify. Learn more about E-verify here.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
SQUIRE is a full service barbershop business management system, featuring branded tools as well as booking, scheduling, payment, and marketing management + more!
