Assistant Director, Marketing Strategist
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Job Location:
University Park, IL - USA
Monthly Salary:
$ 61800 - 89600
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
APPLICATION INSTRUCTIONS:
CURRENT PENN STATE EMPLOYEE (faculty staff technical service or student) please login to Workday to complete the internal application process. Please do not apply here apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State please login to Workday to complete the student application process. Please do not apply here apply internally through Workday.
If you are NOT a current employee or student please click Apply and complete the application process for external applicants.
Approval of remote and hybrid work is not guaranteed regardless of work additional information on remote work at Penn State seeNotice to Out of State Applicants.
POSITION SPECIFICS
The assistant director serves as a central project management and advisory resource for the division providing structure transparency and guidance for marketing initiatives across more than 25 unique units. Working closely with the director and communications and marketing team this role supports division-wide campaigns and initiatives oversees project managementsystemsand processes and helps units make informed high-value decisions about their marketing needs.
Student Affairs Communications and Marketingworksto elevate the work of colleagues across the division and to inform students of critical resources opportunities and experiences. This role requires strong interpersonal skills sound judgment and the ability to balance competing needs whilemaintaininga clear focus on strategy equity and impact.
Student Affairs is a dynamic division comprised of more than 25 units focused on student health and wellness involvement and student life community and belonging leadership and success and support and across the division provide essential programs and services that enable students to thrive at Penn State.
Key Responsibilities:
Project Management and Oversight
Lead and coordinate project management for divisional marketing requests ensuring clear intake scoping prioritization tracking and follow-through. Maintain oversight of timelines deliverables dependencies and capacity to support both unit needs and divisional priorities.
Strategic Prioritization and Decision Support
Partner with the director team members and unit stakeholders to support informed decision-making around marketing initiatives. Balance unit requests with available resources strategic goals and workload data to guide project sequencing and scope.
Unit Liaison Advising and Coaching
Serve as a primary liaison to Student Affairs units seeking marketing support. Advise and coach unit partners through planning and decision-making to shape requests that are reasonable strategic andhigh-valuefor thedivision as a whole. Support shared understanding of marketing processes constraints and tradeoffs.
Division-Wide Campaigns and Strategic Initiatives
Coordinate and help shape marketing campaigns and initiatives with a division-wide lens thatsupportkey strategic priorities. Use data performance metrics and institutional goals to inform planning alignment and evaluation of marketing efforts.
Project Management Systems and Process Improvement
Oversee and continuously improve project management tools workflows and standards used by the team. Establish consistent practices that improve transparency efficiency and accountability across marketing efforts.
Digital Web and Social Strategy Oversight
Provide strategic oversight for digital platforms including web and social media in collaboration with the director and team. Support consistency alignment and effective use of analytics to guide decisions while providing guidance and support to unit-based contributors asappropriate.
Preferred Skills:
Strong project management and organizational skills with the ability to balance multiple priorities and deadlines
Ability to guide coach and advise stakeholders toward strategic and realistic decisions
Comfort working across diverse units with varying needs perspectives and levels of readiness
Adaptability and willingness to navigate change in a complex organizational environment
Commitment to inclusive accessible and equity-centered marketing practices
MINIMUM EDUCATION WORK EXPERIENCE & REQUIRED CERTIFICATIONS
Bachelors Degree 3 years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: NoneBACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.
SALARY & BENEFITS
The salary range for this position including all possible grades is $61800.00 - $89600.00.Salary Structure - Information on Penn States salary structure
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional addition to comprehensive medical dental and vision coverage employees enjoy robust retirement plans and substantial paid time off which includes holidays vacation and sick time. One of the standout benefits is the generous 75% tuition discount available to employees as well as eligible spouses and children. For more detailed information please visit our Benefits Page.
CAMPUS SECURITY CRIME STATISTICS
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988 Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security such as those concerning alcohol and drug use crime prevention the reporting of crimes sexual assault and other matters. The ASR is available for review here.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability please contact .
Penn State is committed to and accountable for advancing equity respect and belonging. We embrace individual uniqueness as well as a culture of belonging that supports equity initiatives leverages the educational and institutional benefits of inclusion in society and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the universitys teaching research and service mission.Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Penn State is a major, public, research-I university serving Pennsylvania and the global community. Learn more about our undergraduate, graduate, and doctoral degree programs.
