Vice President, Growth Marketing

About the Role

If you want to build develop and see your impact join Skillz and level up your Career!

Skillz the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide is revolutionizing the gaming industry. By fostering social competition within games the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair enjoyable and meaningful competition.

At Skillz we understand the thrill of achievement and the satisfaction of overcoming challenges. Want to join a team made up of alums from Apple Amazon Google Microsoft Tesla Twitter (X) Roblox Zynga Samsung Lyft EA Riot Nexon Gameskraft PlayStation Unity Scopely Tinder Intel Deloitte EY Twitch DraftKings Wynn Resorts and more Learn more to see if Skillz is the right fit for your next career move!

Job Description

Were looking for a VP Growth Marketing to build and scale a modern growth engine that elevates our brand while delivering measurable customer and revenue growth. Youll own the full-funnel strategyfrom brand positioning and creative direction to performance marketing and rapid experimentation (growth hacking) and translate insights into repeatable scalable playbooks.

Youll lead a high-performing team and collaborate closely with Product Data Sales/Partnerships Creative and Finance to grow awareness acquisition activation retention and LTV without losing the brands voice.

Responsibilities

Brand & positioning (build demand trust and differentiation)

• Define and evolve brand strategy messaging and narrative across channels and audiences.

• Partner with Creative/Content to establish a strong creative system (campaign concepts templates tone visual guidelines).

• Lead integrated campaigns (launches seasonal moments category narratives) that drive awareness and consideration.

• Own brand health measurement (awareness perception share of voice brand lift) and connect it to funnel impact.

Performance marketing & paid growth (efficient scalable acquisition)

• Own paid acquisition strategy and execution across channels such as Search Social Display Video Affiliates/Influencers and emerging platforms.

• Build a disciplined measurement approach: CAC ROAS MER incrementality cohort LTV payback attribution strategy.

• Develop channel-specific playbooks and optimization routines (bidding creative testing landing page conversion audience strategy).

• Manage agency/vendor relationships and negotiate contracts to maximize ROI and speed.

Growth hacking & experimentation (move fast learn faster)

• Create an experimentation culture with rapid test cycles across ads landing pages onboarding referral loops and lifecycle.

• Identify and scale unfair advantages (viral/referral mechanics partnerships community loops product-led growth motions).

• Launch and iterate on conversion rate optimization (CRO) and funnel improvements with Product and Analytics.

• Build a growth operating system: test backlog hypotheses prioritization framework success metrics post-mortems knowledge base.

Lifecycle retention & revenue expansion

• Own lifecycle strategy (email push SMS in-app) to increase activation repeat usage and monetization.

• Partner with Product to improve onboarding and key habit-forming moments.

• Develop segmentation and personalization to improve engagement and reduce churn.

• Drive initiatives for upsell/cross-sell where applicable.

Analytics measurement & budgeting

• Establish clear KPI architecture and dashboards across the funnel.

• Improve attribution and measurement rigor (MMM/incrementality tests where relevant).

• Build and manage marketing budgets with forecasting scenario planning and performance reporting.

• Communicate performance clearly to execs and stakeholderswhats working whats not and whats next.

Leadership & team building

• Hire coach and scale a team of growth leaders across brand paid lifecycle creative strategy and analytics.
• Set an operating cadence: weekly growth reviews creative performance reviews monthly planning quarterly strategy.
• Create a culture of high standards strong collaboration and bias-to-action.

Key Competencies

• Strong cross-functional leadership with Product Data/Analytics Creative and Finance.
• Exceptional communication: able to align executive stakeholders and motivate teams.
• Hands-on strategic operatorcomfortable diving into details when needed.

Experience

• 5 years in growth/performance marketing with leadership experience.
• Proven track record scaling multi-channel growth while strengthening brand (not trading one for the other).
• Strong performance marketing expertise: channel strategy creative testing measurement attribution and optimization.
• Deep experimentation mindset: hypothesis-driven testing rapid iteration and learning loops.
• Fluency in modern growth metrics and analytics (CAC LTV ROAS/MER incrementality cohorts funnels).

Nice to Have

• Experience with product-led growth referral/viral loops marketplace dynamics or consumer apps/gaming.

• Prior mobile gaming or tech industry experience preferred.

• Familiarity with MMM geo tests lift studies and advanced experimentation design.

• Experience building in-house creative performance capability.

Total Starting Compensation including Base Bonus: $276000 (Skillz also offers a competitive equity package)

Location:Hybrid San Francisco

Travel Requirement: 10-20%

Why Skillz

• Culture of Impact: Join a united team of builders creators innovators and entrepreneurs driven by the desire to win. At Skillz we create value obsess over our product and make a difference in the world.

• Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package which includes 100% coverage for medical dental and vision expenses for both you and your dependents. Additionally take advantage of our 401K matching equity incentives pre-tax benefit options and more.

• Wellness Support: Enhance your well-being with our array of wellness initiatives including meditation and mental health resources physical fitness coaching and classes family planning assistance health and parenting guidance virtual therapy sessions and more.

• Time off: We offer competitive paid time off (PTO) & company holidays including a company-wide shutdown between Christmas and New Years to help you recharge and pursue your passions.

• Las Vegas Headquarters: Skillz strongly believes in a five-day a week collaborative office environment at our 36000 square foot headquarters. Enjoy free daily breakfast and catered lunch snacksa full-size gym with showers commuter benefits insurance team bonding events and many more.

• Recognized Success: Skillz has earned recognition as one of Fast Companys Most Innovative Companies CNBCs Disruptor 50 San Francisco Business Times Best Places to Work Forbes Next Billion-Dollar Startups and the #1 fastest-growing company in America on the Inc. 5000 list and many more.

• Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities. We operate like a startup and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business. We believe in never settling and that also pertains to your growth.

Join Skillz and Lets Redefine the Boundaries of Gaming!

Together well create a world where skill passion and innovation thrive. We look forward to having you on board!

Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce we do not discriminate on the basis of age race sex gender gender identity color religion national origin sexual orientation marital status citizenship veteran status or disability status and we operate in compliance with the San Francisco Fair Chance Ordinance.

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