Social & Influencer Associate Manager

Social & Influencer Associate Manager

WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in the best talent and practices from the group as required.Wavemaker is our name our mission and our method. We believe there is always a better way to grow. Our attitude Positive Provocation is defined by the idea that what got you here wont get you there. Today that seems more appropriate than ever. We dont provoke for the sake of it we provoke to create innovative and better outcomes for our clients. This attitude is behind our growth helping us attract and retain some of the most iconic brands across ANZ.

Why This Role is Exciting:

• Work with the Biggest Names in Beauty: From LOréal Paris to Maybelline and Kiehls youll lead influencer marketing for the worlds most iconic beauty brands and categories.
• Drive Industry Innovation: Push the boundaries of social media beauty tech and influencer marketing by leveraging cutting-edge strategies and emerging platforms.

What Youll Do:

The role of the Social & Influencer department is to bring creativity to media and act as the interface between Wavemaker and our partners (be that media beyond spots & dots production influencer activation talent sports & entertainment or even WPP) to ensure client campaigns are executed and amplified in an effective creative and future facing Wavemaker way. Our role is to compliment the core planning & buying of media which is a core discipline of the agency.

The role of Associate Manager within the Social & Influencer team is to manage the Social & Influencer delivery of client media plans across our core pillars.

Your Responsibilities:
INFLUENCER RELATIONS
You are able to formulate all offers with no edits or amendments more than 3%
When making offers and negotiating you require little to no support from a more senior member of the campaign team
When making offers ensure you are providing more information/substance to all offers sent e.g. analyse cost pers to backup your reasonings and justify decision making
Have the ability to sign-off outreach emails for all campaigns written by a CE checking for grammatical errors and ensuring there are no mistakes
You can understand the influencer contract and terms included to the point where you could explain it to a new starter/CE
You can ensure all relevant points are included in a contract and that influencers/agents are aware of the terms - including exclusivity usage etc
You can negotiate most standard contracts with agencies with the support of a senior member of the team
Handle all communications in a timely and professional manner. Remain solutions-orientated in circumstances where agencies/influencers are pushing back or creating difficulties
Always be aware youre representing the whole agency. Be approachable and friendly creating rapport with agencies
Flag any payment issues and escalate to a CM within the team for support at the earliest convenience
If an influencer drops out of the campaign ensure you come to a CM with a solution
Demonstrate the ability to build influencer relations in person and lead meetups (once signed off by a CD or Pod Leader). Support any CE with rapport building (depending on talent size)
Ability to break-down the client briefing form and proposal to formulate an influencer brief and ensure its presented in a digestible way for creators
Create an influencer brief with very little amends from senior members of the team
Be able to confidently lead an influencer briefing call with no or little support from a CM
Create a shoot plan / run of day / call sheet in the lead up to the event/shoot
To efficiently manage and coordinate influencers time at event attendance for Bronze client shoot

ANALYSIS REPORTING AND NUMBER HANDLING

Ability to write campaign update emails with all reporting included accurately from tables sharing key learnings and suggest optimisations for the campaign/future campaigns
Have an excellent understanding of how the Ibex platform works. Ensure all campaigns you are working across are in the platform and all functionalities are being used to the fullest. Continue to seek guidance on use of the platform and provide any feedback you have about the functionalities to your line manager.
Have the ability to feedback on any reporting and/ or analysis done by a CE before being sent to your team leader
Be able to suggest which combination of influencers to lock in based on target CPE & CPM to lock in for campaigns balancing other client priorities at the same time
Negotiate with influencers effectively based on cost pers
Be able to write organic analysis slides for PCAs based on data points from reporting with minimal edits
Suggest learnings the team can implement in the next campaign and how that would positively impact numbers to enable upsell opportunities and effective campaign optimisations

WRITTEN ANALYSIS AND REPORTING
Be able to produce detailed campaign performance reports that cover delivery vs. deliverables highlight the best and worst performers and offer basic insights to the wider team/clients into the current campaign delivery
Be able to sign-off on written reports and updates from CEs ensuring that the factual data remains correct and is delivered in a cohesive way
Show a considered understanding of why cost-pers are important to our business and how to identify influencers who are better value than others in relation to KPIs and be able to communicate this succinctly
Use this understanding to deliver more profitable campaigns e.g. driving higher margins result in further budget sign off etc.
Be comfortable leading on performance analysis for a campaign you were heavily involved in
Be able to highlight trends based on post performance data or cost-per data
Be able to provide written analysis in a succinct and informative way with little error or required amends
Be able to draw parallels between two variables (such as platform or vertical) relating to a specific data point (such as CPM or click through rate) and suggest actions based on this

KNOWLEDGE
Have a full understanding of all platforms (including content formats key features best performing content style etc)
Successfully lead campaigns you have been allocated by driving the guaranteed metrics hitting required margins and producing high-quality strong content the client is pleased with
Have the knowledge to understand and be able to talk through the differences of a fixed-fee model and disclosed model

STRATEGY
Draft practice organic deliverables up to the value of /$60000 (one platform)
Any deliverables completed should not need to be altered by more than 10%. (Your pod leader (or above) should ultimately draft the final set (sent to a client)
Be able to pull a clear internal and external rationale on why the deliverables align with the strategy to enable smooth sign-off from senior members/the client
Ensure you have a good understanding of the proposal process from start to finish
Ability to contribute effectively in meetings where new business upsells or current client briefs are being discussed
Lead talent sourcing in line with the strategy focusing on creatives platforms size and audience demos
Draft influencer bios outlining how each selected influencer is aligned with the proposed strategy and creatives to enable smooth sign-off

ATTENTION TO DETAIL
Confidently approve all content based on feedback and ensure its in line with the approved campaign brief
Recognise when content hasnt met the brief. Spot mistakes in content such as hashtags/spelling mistakes etc
Recognise when content isnt up to standard and suggest solutions on how to change/re-shoot
Have the ability to deal with more difficult situations e.g. raising this with the influencer/client/wider team and providing solutions

COMMUNICATION
Have the ability to be able to complete the Paid Access Tracker with no support from senior members
Be confident in including paid updates in email/slack updates for the wider team and having a sound understanding the performance
Understand what content you need from talent and how to brief that separately from organic content to allow optimal paid performance (where applicable)
Understand the paid requirements within a campaign how much content is needed for a campaign to go live etc. to prevent any issues for the paid team or any delays
Effectively provide updates (or notice of when it is to be expected) to the lead AM on a campaign daily
Work in a timely manner when AMs set deadlines

What you will need:
Passion for Social & Influencer
They are ultimately responsible for the day to day running of campaigns. They might lead some campaigns but will support on others. They should foster great relationships with influencers/agents to ensure successful negotiation.
They should have a good understanding of all social platforms and be able to provide detailed feedback on influencer content in line with the campaign brief.
They should be capable of jumping between multiple campaigns within their team and manage multiple campaign contacts.
They should be capable of reporting in our templates on a day to day basis and have sound understanding of both google sheets and Ibex.
An Associate Manager should be able to draft deliverables for single platform campaigns with clear rationale (both internal and client facing) to explain why they work in like with the proposed strategy.
They could be assigned to proposal work but with the guidance of a manager or above.
An Associate Manager should be able to digest information from a client brief and be able to write a clear influencer brief for each campaign they work across.
An Associate Manager needs to understand the basics of our Influencer contracts and be able to highlight key requirements within campaign briefs based on the campaign parameters.
They should be able to successfully communicate with influencers and agents via email or other communication channels i.e. Ibex.
They should be able to spot errors in content and suggest amends to ensure that content matches the brief requirements.
An Associate Manager needs to have good understanding about the guidelines across social when working with influencers.
An Associate Manager should be able to create cross sections and write influencer bios that requires minor feedback or amends from their seniors or from the client.

Apply Now for WPPs Beauty Tech Labs and join the future of beauty marketing for LOréal Groupe. This is your chance to make a lasting impact in the world of beauty influencer marketing and social mediaone campaign at a time.

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