Chief Marketing Officer

Location: Malta Hybrid (3 days/week in-office) or Remote from Europe with occasional travel.
Reporting to: Co-Founders
Industry: iGaming / Crypto Casino / Web3

Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing strategies aligned with growth objectives. You will leverage your experience in offshore markets to identify and capture new territories.

• Budget and ROI Management: Take full ownership of the marketing P&L. You will manage budgets with a relentless focus on ROI efficiency and scalability across all acquisition and retention channels.

• Team Leadership: Lead and mentor our Marketing Affiliate SEO and CRM teams to achieve their goals.

• Collaboration: Work closely with the Co-founders to align marketing efforts with overall business synergies between marketing channels to enhance overall campaign effectiveness.

• Data Analysis: Utilize data to drive decisions optimize marketing efforts and measure ROI.

• Brand Management: Ensure consistent brand messaging and positioning across all channels.

• Campaign Management: Oversee the creation execution and performance of marketing campaigns.

• Market Intelligence: Stay ahead of the curve. You will monitor competitor activity and industry trends (specifically in Crypto and Web3).

What You Bring:

• Proven experience as a CMO or Head of Marketing in a B2C iGaming operator is non-negotiable. Ideally you have a track record within a Crypto Casino.

• You possess deep experience working with offshore licenses and understand the nuances of global market entry and out of the box marketing strategies.

• You have a strong background in programmatic advertising media buying affiliation and social media strategy.

• You arent just aware of Web3; you live it. You understand the community the tokenomics and the culture.

• You have a data-first approach to marketing. Proficiency with numbers ROI analysis and attribution modeling is essential.

• You have led teams before and you love seeing them succeed. You are capable of creating structure in a fast-paced start-up environment.

• You are comfortable strategizing for the traditional Casino and Sportsbook products but Case Openings/ Mistery boxes etc.

Whats in it for you

• The opportunity to see your bold ideas approved and executed in days not months.

• A truly global work environment with colleagues from around the world.

• Comprehensive benefits package for Malta-based employees including:

  • Private health insurance wellness allowance and communication allowance.

  • Employee discounts in restaurants and businesses located within The Quad.

  • Extended second-parent leave policy.

  • Private parking space.