Paid Ads Specialist 17961

Position: Paid Ads Specialist
Working Hours: Full-Time Mon - Fri 8:00 am - 4:00 pm EST
Search Location: South Africa PhilippinesLatin America
Salary: $1500 - $2500 USD/month
: The Final Salary Offer depends on the clients decision interview results and experience

About the Role:

As we expand our footprint from Utah into Oklahoma we are looking for a Paid Ads Specialist who can wear the marketing hat with precision and personality.

This isnt just about clicking buttons in an Ad Manager; its about connecting with homeowners in a way that feels like talking to their Grandma warm professional and helpful while driving high-intent leads through Google and Meta.

You will be responsible for the end-to-end strategy and execution of our digital growth ensuring our door-to-door teams and office staff stay busy with high-quality inquiries.

Role Responsibilities:

1. Google Ads & Local Services Ads (LSA)

• High-Intent PPC: Manage Google Search campaigns specifically for pest control and lawn care services.
• LSA Management: Optimize our Google Local Services Ads (Google Guaranteed) for both the Utah and Oklahoma branches.
• Lead Quality Control: Monitor phone lead quality coming through the 3CX phone system to ensure we are bidding on the right keywords.

2. Meta Ads (Facebook & Instagram)

• Campaign Building: Build and manage Facebook campaigns to generate interest in new service areas.
• Ad Copy & Voice: Write copy that is personable and professional. We avoid the AI-robot feel; our ads should sound like a friendly neighbor offering a hand.
• Creative Oversight: Suggest or create visual assets that showcase our local presence in Utah and Oklahoma.

Requirements:

Cultural Fit & Requirements

• Has at least 3 years of strong relevant experience
• The Grandma Test: You must be able to communicate (written and verbal) with a high degree of empathy and emotional intelligence. We want customers to feel heard not processed.
• Nimble Mindset: We are a small growing team. You need to be a self-starter who thinks ahead and suggests improvements before they become problems.
• Startup Speed: Ability to adapt quickly as we open new locations and scale our door-to-door operations.

Technical Skills & Tools

• CRM Integration: While not required to manage customer accounts you must understand how to track lead data into PestRoutes (training will be provided)
• Communication Stack: Fluency in Slack and Trello for project management.
• Tracking: Experience with Google Analytics 4 (GA4) and Meta Pixel to report on ROI.
• Phone System Awareness: Familiarity with 3CX or similar VoIP systems is a plus as it helps in auditing call-driven leads.

NOTE: We prioritize the processing of one application at a time. If you have applied for multiple job openings within our organization we kindly request that you direct any update inquiries to the team responsible for handling your initial application.

Required Experience:

IC