Growth Marketing Manager AI

Prolific

Prolific is not just another player in the AI spacewe are the architects of the human data infrastructure thats reshaping the landscape of AI a world where foundational AI technologies are increasingly commoditized its the quality and diversity of human-generated data that truly differentiates products and models.

The role

We arent looking for a standard lead generator. We are looking for a technical growth marketing manager to support the GTM motion for the most critical layer of the AI stack - the human data that powers frontier models.

Your audience isnt a generic marketing director. You are targeting the builders at the worlds leading AI labs. You understand that Growth in this sector doesnt mean spamming emails. It means demonstrating technical competency signal based intent and positioning Prolific as the inevitable infrastructure for safe and capable AI.

We believe the future of marketing is AI-native. You shouldnt just be marketing to AI companies. You should be operating like a team of five by utilising the latest technology to handle the grunt work leaving you free to focus on high level strategy creative execution and delivering outcomes.

What youll bring to the role

• You speak Engineer: You might not write production code but you understand the AI lifecycle. You know the difference between SFT and RLHF. You enjoy reading published research on complex topics.
• You are an AI native builder: You dont wait for Ops to build you a report. You are comfortable with tools like Clay Zapier Cowork Skills or custom GPTs to hack together a workflow that gets the job done today not next month.
• Comfortable with change: You are a high velocity learner. The AI landscape changes weekly. You are relentless when it comes to keeping abreast of whats happening in the model development space.
• You are a commercial killer: While you love the tech you are here to drive revenue. You are obsessed with pipeline contribution conversion rates and CAC efficiency. You treat growth as a science experiment where ROI is the only metric that matters.
• Execution bias: You have a database of initiatives where you identified a problem built the solution and measured the impact - all without waiting for permission.

What youll be doing in the role

• The Un-Marketing strategy: You will drive growth through credibility. This could also mean organizing technical roundtables sponsoring hackathons engaging in Hugging Face/Discord communities and distributing technical white papers that solve actual engineering problems.
• Technical storytelling: You will translate our platforms capabilities into the language of the researcher. You arent talking about surveys; you are talking about reducing hallucination rates via high-quality RLHF and adversarial testing workflows.
• Full funnel ownership: You connect the dots between a researcher reading our documentation and a procurement deal for enterprise-grade data access. You will work lockstep with our sales and services team to accelerate deal velocity and develop deal opportunities.
• Precision performance execution: You will treat every channelfrom technical newsletter sponsorships and paid social to programmatic outbound and AEO - as a laboratory. You bring deep fluency in performance marketing mechanics (bidding strategies A/B testing and conversion API integration). You prioritize pipeline quality over vanity metrics.
• Orchestrating signal-based GTM: You will move beyond generic ABM. You will build systems that ingest technical signals (e.g. new repo stars on GitHub Arxiv paper publications and funding rounds for foundation model startups) to trigger hyperrelevant low-volume high-impact outreach or digital marketing campaigns.
• AI-augmented execution: You will build your own stack. Youll use AI to scrape public data personalize outreach at scale analyze channel health and generate content variations. If you are doing manual data entry you are doing it wrong.

Why Prolific is a great place to work

Weve built a unique platform that connects researchers and companies with a global pool of participants enabling the collection of high-quality ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate nuanced and aligned AI systems.

We believe that the next leap in AI capabilities wont come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure Prolific is positioning itself at the forefront of the next wave of AI innovationone that reflects the breadth and the best of humanity.

Working for us will place you at the forefront of AI innovation providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary benefits and remote working within our impactful mission-driven culture.

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By submitting your application you agree that Prolific may collect your personal data for recruiting and global organisation planning. Prolifics Candidate Privacy Notice explains what personal information Prolific may process where Prolific may process your personal information its purposes for processing your personal information and the rights you can exercise over Prolific use of your personal information.