Job Classification:

As a member of the creative team this individual is responsible for the conceptual development and drafting of copy for various types of promotional advertising direct marketing financial materials and/or internal communications. Ensures copy is consistent with overall strategic goals of the organization and the appropriate business unit. May be assigned the most complex or high profile copywriting projects. Will coordinate activities with design proofreading marketing strategy project management or others to assure quality timeliness and cost efficiency.

Were looking for a dynamic passionate copywriter with deep expertise in D2C/B2C copywriting within our Association business in Group Insurance. The best candidate will have the ability and desire to take complicated financial services content and translate it into simple concise compelling copy that inspires consumer audiences to take action.

The ideal candidate should have experience with marketing copywriting including direct-response copywriting and a demonstrated portfolio of success in this area preferably in the financial services space. The copywriter must be familiar with the process of creating marketing materials that are highly variable segmented and personalized to myriad sub-sections within target audiences.

The ideal writer should be able to take and implement feedback to grow as a creative professional. This position supports a fast-paced organization and so the ability to manage complex multi-step tasks is key to success. Finally the ideal candidate is an organized self-starter with excellent interpersonal skills and a keen ability to think outside the box.

This is a highly collaborative environment where fast great work is a mandatory. Were seeking a copywriter who wants to have a real impact. A copywriter who is relentless about asking questions and eager to work with clients to pitch and defend the work. The creative team is fully aligned to helping Prudential Group Insurance and the clients we serve achieve their goals. So youll need to be as passionate about solving business problems and achieving business goals and objectives as you are about doing award-winning creative work.

What you can expect:

• Brainstorm strategize and create content that promotes products and services for our Association clients
• Consult with cross-functional team members and creative leaders to create great copy
• Establish and enforce Prudentials brand messaging and voice as well as the brand messaging and tone of voice for clients for whom we serve
• Ensure creative material is well-researched effective and consistent with goals and brand standards
• Present themes and concepts to key stakeholders and business partners champion that work through to completion and incorporate learnings for continued improvement
• Interview business partners senior executives subject matter experts and stakeholders to gather the information needed to create effective business messaging
• Stay current on marketing communications trends in and out of the industry
• Be in the know about various new media communications methods
• Understand audiences and how to best communicate with them
• Recognize the nuances of communicating through all media formats and converting messaging to be applicable across all media
• Meet or exceed all deadlines and deliverables
  

What youll need:

• Bachelors degree from an accredited school
• 3 years copywriting experience
• Experience in financial services life insurance AD&D and disability insurance is preferred
• Demonstrated conceptual ability in digital and offline channels
• Ability to differentiate between an idea and an execution
• High level of proficiency in Microsoft Office suite
• Basic proficiency in Workfront Adobe Creative Cloud and Figma or ability/desire to learn as part of the collaborative process
• Detail oriented sound writing/editorial judgment
• Clear concise and confident verbal communication skills
• Intellectual curiosity and a team-oriented collaborative spirit
  

All applicants must provide a resume and writing samples.

What we offer you:

• Market competitive base salaries with a yearly bonus potential at every level.

• Medical dental vision life insurance disability insurance Paid Time Off (PTO) and leave of absences such as parental and military leave.

• 401(k) plan with company match (up to 4%).

• Company-funded pension plan.

• Wellness Programs including up to $1600 a year for reimbursement of items purchased to support personal wellbeing needs.

• Work/Life Resources to help support topics such as parenting housing senior care finances pets legal matters education emotional and mental health and career development.

• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.

• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period) after one year of service.

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance. To find out more about our Total Rewards package visit Work Life Balance Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.