Head of Catalogue & Curation

What will you work on

Lylli Studio is looking for aHead of Catalogue & Curationto own the strategic development quality and performance of our overall content assortment.

While our Studio team focuses on creating and developing new titles this role is responsible for ensuring that the full catalogue - licensed partner and studio-created - forms a competitive compelling and well-balanced offering for children and families.

Lylli is an innovative app that brings thousands of childrens books to life by creating a captivating experience that promotes childrens cognitive development establishes reading habits and invites them into a life as readers.

You will decide what content we need from whom and how it should be surfaced in the app to drive engagement trust and long-term value. You will also lead the team responsible for day-to-day assortment management and curation.

This role sits at the intersection of content strategy product experience and commercial performance. Your mission is to build and maintain a best-in-class childrens reading catalogue - one that is competitive in the market trusted by parents loved by children and clearly differentiated through smart curation and presentation.

How will you create impact

Catalogue strategy and offering

• Own the overall catalogue strategy across ages formats genres languages and reading levels
• Define what a complete and competitive assortment looks like for our audience
• Identify content gaps and priority areas (brands publishers formats topics)
• Track market trends competitor offerings and audience expectations
• Partner with Business Development to inform acquisition priorities
• Evaluate catalogue performance at brand publisher and title level
• Partner with Head of Editorial & Creation to align studio-created content with catalogue needs

Curation

• Own how content is curated grouped and surfaced in the app and make sure necessary marketing material is available from partners
• Define editorial logic for shelves collections themes and recommendations
• Ensure the catalogue is presented in a way that is adapted to the kids age level and builds trust with parents
• Collaborate closely with Product/Tech on discovery navigation and curation of content

Team Leadership

• Lead and oversee the Content specialists and ingestion team
• Set clear goals processes and prioritization for the team
• Create scalable ways of working as the catalogue grows

Performance & Data-driven Decisions

• Use engagement data reading completion and retention metrics to optimize the catalogue
• Define success metrics for assortment health and curation quality
• Continuously iterate on catalogue composition based on user behavior

How will you fit into the team

• Expert with true passion for childrens literature
• Strategic and analytical but with strong editorial taste
• Comfortable making prioritization decisions and trade-offs
• Passionate about childrens content trust and quality
• Curious about how content performance changes in digital products
• A natural collaborator who enjoys working across disciplines

What are your skills and experience

• Experience from digital content platforms (kids or general)
• Background in publishing licensing or content strategy
• Experience managing large catalogues or assortments
• Familiarity with kids brands franchises and publisher ecosystems
• Experience leading small teams is a strong plus

#LI-Hybrid

#LI-HM1

The anticipated pay range for candidates who will work in Toronto is $80000 to $100000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job years of experience within the required industry education etc. Spin Master Inc. is a multi-state employer and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation creativity and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

Whats it like to work here

Spin Master is a fast-paced hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isnt for everyone we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment selection and/or assessment processes. Should you require an accommodation please contact our Talent Acquisition team by email at or by phone at and we will work with you to meet your accessibility needs.

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We do appreciate all interest; however only those selected for interview will be contacted.