Senior Business Intelligence Analyst
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
At Storable we empower self-storage business owners to do more. Our mission is to make their jobs easier and more effectivegiving them more time more revenue more control and more access to leading technology. We build innovative tools and experiences that help our customers achieve their goals with greater efficiency and success.
Position Summary
Were looking for a highly technical hands-on analytics implementation specialist to design deploy and maintain our digital marketing measurement framework across thousands of websites and marketing platforms.
This role is not a performance analyst role. You will not be responsible for interpreting SEO/PPC performance or translating insights into campaign actions. Instead you will be the technical measurement partner for our Digital Marketing Specialistssomeone they can rely on to scope tracking needs implement and validate data capture troubleshoot issues and build scalable reporting foundations.
You will own the end-to-end technical chain of measurement:
- Data capture (tags GTM data layer consent)
- Data quality (validation debugging governance)
- Data delivery (GA4 Ads platforms Clarity and our internal pipeline through AWS S3)
- Data presentation (dashboards and reports in GA4 Looker Studio)
What Youll Do (Key Responsibilities)
1) Measurement architecture & technical design
- Design and maintain a standardized measurement framework (events parameters conversions attribution-friendly structures) across web properties and digital marketing platforms.
- Define and evolve the data layer specification (events user identifiers where permitted content metadata ecommerce/lead flows etc.) to support reliable downstream analytics.
- Produce implementation specs that digital marketing specialists and engineering teams can execute against (event dictionaries tagging plans QA checklists deployment approaches).
2) Tag management instrumentation & platform integrations
- Implement and administer Google Tag Manager (GTM) at scale including reusable patterns templates variables triggers and governance.
- Configure and maintain GA4 tracking (events conversions custom dimensions/metrics cross-domain considerations referral exclusions where appropriate etc.).
- Implement and validate tracking for Google Ads and Meta/Facebook Ads (pixels conversion APIs if applicable enhanced conversions where applicable offline conversion approaches when needed).
- Deploy and maintain Microsoft Clarity instrumentation and validation.
3) Scalable deployment across thousands of sites
- Architect tracking solutions that can be deployed programmatically and maintained consistently across a large multi-site footprint.
- Build repeatable roll-out and change-management processes (versioning environment separation release notes automated checks and rollback plans).
- Create and maintain documentation for one-to-many measurement and reporting patterns.
4) Data quality troubleshooting & governance
- Troubleshoot and resolve issues in GTM/GA4 implementations (missing/duplicated events broken parameters consent impacts attribution anomalies tied to tagging etc.).
- Establish ongoing monitoring for data integrity and tracking health (automated audits alerts and routine validation procedures).
- Ensure all tracking implementations comply with applicable privacy requirements and internal policy including Consent Mode setups and consent-aware tagging strategies.
5) Dashboards Visualization & reporting enablement (technical build)
- Build and maintain standardized dashboards and reporting assets in Looker Studio (and GA4 where appropriate).
- Create scalable reporting templates that support one-to-many client reporting (e.g. single dashboard template filtered per site/client with strong privacy boundaries).
- Ensure reporting definitions match the implemented measurement framework (metric definitions filters conversions and data source consistency).
6) Enablement & internal support
- Serve as the technical measurement point-of-contact for Digital Marketing Specialists: intake requests estimate effort implement changes and validate results.
- Provide training and documentation so teams understand the measurement framework how to request changes and how to QA tracking.
Qualifications (Required)
- 5 years in web analytics implementation / digital measurement engineering (agency SaaS or multi-site environments strongly preferred).
- Deep hands-on expertise with:
- Google Tag Manager (GTM) (advanced implementations governance scalable patterns)
- Google Analytics 4 (GA4) (event design conversions custom dimensions debugging)
- Looker Studio (dashboard build data sources template patterns)
- Google Ads Meta/Facebook Ads tracking implementations
- Microsoft Clarity (or equivalent session/behavior tools)
- Strong technical understanding of how web data is captured and transmitted:
- HTML/JavaScript fundamentals browser/debugging tools tag firing logic
- Data layers (design and governance) event-driven tracking cookies/local storage concepts
- Consent-aware measurement (Consent Mode privacy-compliant tagging strategies)
- Demonstrated experience implementing visitor and customer identity stitching strategies including:
- Designing and supporting anonymous-to-known user transitions (visitor lead customer)
- Implementing and maintaining user identifiers (where permitted) across platforms (e.g. Google Ads and Facebook Ads gclid /fbclid GA4 User-ID CRM IDs hashed identifiers)
- Supporting cross-domain and cross-platform tracking scenarios
- Enabling connection of acquisition data (traffic source campaign channel) to downstream lifecycle data (conversion retention revenue LTV)
- Collaborating with data/engineering teams to ensure identity signals flow reliably into data warehouses/data marts
- Proven ability to troubleshoot complex instrumentation issues end-to-end and communicate fixes clearly.
- Strong documentation and stakeholder-management skills (you can translate requirements into implementable specs and repeatable processes).
Qualifications (Nice to Have)
- Experience building or maintaining data layer warehouse pipelines (you dont have to be a data engineer but you understand schemas event versioning and downstream BI needs).
- Familiarity with AWS S3 data marts or analytics modeling concepts.
- Automation experience (GTM APIs scripting with JavaScript/Python for deployment or QA).
- Experience with BI tools like Looker Power BI/Tableau
- Certifications: Google Analytics / GTM.
Working Style / Attributes
- Implementation-first mindset: youre happiest when measurement is accurate resilient and scalable.
- Detail-oriented and systematic about QA documentation and governance.
- Comfortable partnering with marketers and engineers and owning technical outcomes without owning marketing strategy.
Required Experience:
Senior IC
Key Skills
About Company
Storable's suite of self storage software delivers the industry’s most comprehensive management tools, access control and operation solutions to help storage operators grow their business.
