Marketing Coordinator

POSITION SUMMARY

Promote awareness of brand image internally and externally. Establish long-range objectives and specify the strategies and actions to achieve them. Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars monitoring online conversations. Participate in online conversations to build brand visibility customer satisfaction and marketing/ecommerce support. Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling and valuable way for participants. Provide measurement of the impact of online presence to the hotels overall business.

Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect company assets. Welcome and acknowledge all guests according to company standards; anticipate and address guests service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Comply with quality assurance expectations and standards. Move lift carry push pull and place objects weighing less than or equal to 10 pounds without assistance; stand sit or walk for an extended period of time. Perform other reasonable job duties as requested by Supervisors.

PREFERRED QUALIFICATIONS

Education: High school diploma or GED equivalent.

Related Work Experience: At least 3 years work experience.

Supervisory Experience: No supervisory experience.

License or Certification: None

Social Media

• Manage day-to-day activities of select social media channels.
• Research and image sourcing of Social Media creative content.
• Provide day-to-day support on select social media channels.
• Help distribute content across social platforms.
• Optimize tags across multiple distribution outlets.
• Monitor community feedback in real-time and assist with fan engagement.
• Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars monitoring online conversations.
• Participate in online conversations to build brand visibility customer satisfaction and marketing/ecommerce support.
• Assist with content seeding efforts.
• Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling and valuable way for participants.
• Provide day-to-day analysis of data from listening and CMS tools.
• Create and manage reporting profile moderation outreach activities etc.
• Develop relationships with clients and working closely with them to learn their business and communication needs.
• Interact with corporate e-commerce strategic alliances and other corporate departments to verify leadership of the hotels in any e-marketing opportunities.
• Research social media opportunities for all market segments: business transient leisure group catering and food and beverage.
• Assist with development and pull-through of social media brand strategy and overarching reports.
• Keep apprised of all relevant client industry and market developments.
• Uncover solicitation opportunities for managers in each market.
• Serve as a resource for the sales and operations team regarding Internet distribution issues questions or new programs.
• Observe receive and otherwise obtain information from all relevant sources.
• Establish long-range objectives and specify the strategies and actions to achieve them.
• Analyze information and evaluate results to choose the best solution and solve problems.
• Develop design or create new applications ideas relationships systems or products including artistic contributions.
• Verify marketing communications support regional market and hotel business objectives and goals.
• Computer Skills
• Use computers and computer systems (including hardware and software) to program write software set up functions enter data or process information.
• Use computer systems and software packages to input access modify store or output information
• Enter and retrieve data from computer systems using a keyboard mouse or trackball.
• Guest Relations
• Address guests service needs in a professional positive and timely manner.
• Thank guests with genuine appreciation and provide a fond farewell.
• Anticipate guests service needs including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible.
• Actively listen and respond positively to guest questions concerns and requests using brand or property specific process (e.g. LEARN PLEASED Guest Response LEAP) to resolve issues delight and build trust.
• Welcome and acknowledge each and every guest with a smile eye contact and a friendly verbal greeting using the guests name when possible.
• Answer guest questions about property facilities/services (e.g. hours of operation rates and room types packages promotions entertainment restaurants special events).
• Communication
• Provide information to supervisors co-workers and subordinates by telephone in written form e-mail or in person.
• Inform and/or update the executives the peers and the subordinates on relevant information in a timely manner.
• Speak to guests and co-workers using clear appropriate and professional language.
• Answer telephones using appropriate etiquette including answering the phone within 3 rings answering with a smile in ones voice using the callers name transferring calls to appropriate person/department requesting permission before placing the caller on hold taking and relaying messages and allowing the caller to end the call.
• Working with Others
• Support all co-workers and treat them with dignity and respect.
• Handle sensitive issues with employees and/or guests with tact respect diplomacy and confidentiality.
• Develop and maintain positive and productive working relationships with other employees and departments.
• Work with other people to gather the information necessary to manage projects achieve goals and resolve problems.
• Quality Assurance/Quality Improvement
• Comply with quality assurance expectations and standards.
• Physical Tasks
• Enter and locate work-related information using computers and/or point of sale systems.
• Read and visually verify information in a variety of formats.
• Stand sit or walk for an extended period of time.
• Move lift carry push pull and place objects weighing less than or equal to 10 pounds without assistance.
• Policies and Procedures
• Maintain confidentiality of proprietary materials and information.
• Follow company and department policies and procedures.
• Protect the privacy and security of guests and coworkers.
• Perform other reasonable job duties as requested.