Digital Marketing Manager, Fire TV Brand & Integrated Marketing

The Brand & Integrated Marketing (BIM) team is seeking a Digital Marketing Manager to drive strategic marketing initiatives across Fire TVs owned digital channels. This role will have program ownership of our global email marketing program manage the Fire TV blog as a key content marketing channel and collaborate cross-functionally with internal teams to develop and execute marketing strategies that drive business outcomes for the Fire TV storefront website.

Key job responsibilities
- Own strategy execution and optimization of Fire TVs global email marketing program

- Develop email segmentation strategies and personalization approaches to improve customer engagement and conversion

- Manage email calendar campaign planning and cross-functional stakeholder alignment

- Track and report on email performance metrics conducting A/B testing to continuously improve results

- Serve as the primary owner of the Fire TV blog developing content strategy that aligns with broader marketing objectives

- Measure blog performance and iterate on content strategy based on engagement metrics and business impact

- Partner with internal stakeholders and teams to develop marketing strategies that drive business outcomes for the Fire TV storefront recommendations
- Support cross-functional initiatives that enhance the customer experience and drive conversion on the storefront


A day in the life
As a member of the Fire TV Brand & Integrated Marketing team your day balances strategic planning with hands-on execution. Youre constantly connecting dots between email blog and website - ensuring Fire TVs owned channels work cohesively to drive customer engagement and business results across global markets.

About the team
The Brand & Integrated Marketing (BIM) team brings Fire TV to life through creative campaigns owned channels and strategic partnerships. Were a collaborative fast-paced team that loves turning big ideas into measurable impact. We connect customers with the content and features theyll love and have fun doing it.

- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels

- Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Santa Monica - 109100.00 - 160000.00 USD annually
USA WA Seattle - 109100.00 - 160000.00 USD annually