Specialist, Field Marketing

Miami, FL - USA

Monthly Salary: Not Disclosed

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

CONSUMER COLLECTING PROGRAM MANAGEMENT

Set clear goals with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) to drive product trial that engages new users and grows the consumer base both on and off campus in your region.

Communicate clear expectations and guidelines to Student Marketeers so they can effectively plan and execute trial-driving activities in market and within student life during key moments and consumption occasions.

Ensure a strong sales support program is in place to drive distribution energize the trade and improve in-store visibility in and around universities.

Work with your team to create exciting and relevant university initiatives that build brand awareness and brand love among students.

Use program tools and reporting features to manage an effective program that focuses on the right student groups tracks performance and identifies opportunities to reach new consumers thereby enabling a smarter program.

Coach and empower each team member in the planning process to ensure a constant flow of fresh mission ideas to grow the user base.

Manage sampling requests both externally and internally ensuring they align with broader priorities.

Ensure effective interactions with consumers to drive positive trial addressing barriers and overcoming negative perceptions when necessary.

PEOPLE MANAGEMENT

Source and hire Student Marketers who are an uncompromising fit with the brand and who have the right skills and attitude toward all business priorities.

Implement and maintain national recruitment onboarding and training modules to ensure consistency.

Train and lead Student Marketers using an empowerment-based approach enabling them to take ownership of their targets drive business impact and create development pipeline opportunities for top-performing Student Marketers.

Lead a strong Team Leader program.

PREMIUM APPEAL OF LOCAL PRIDE

Create and support key events experiences and marketing opportunities that align with Red Bulls brand values and are relevant to local consumersboth in the wider market and on campuswith a strong focus on participation.

Help deliver a program that achieves the right balance of and involvement with thirdparty event properties in the most relevant sports and cultural scenes both on and off campus.

Identify local opinion leaders at the collegiate and market levels within Red Bullrelevant scenes and work with the Field Marketing Manager (FMM) to introduce them to the World of Red Bull.

Play a key role in the flawless implementation of national and global events and projects.

Integrate indirect sampling initiatives into the plan to broaden reach especially in hardtoaccess moments and environments where we can surprise consumers.

Activate national pillars events and global brand projects in and around universities ensuring they support and reflect the core program objectives.

MARKETING INNOVATION

Work closely with the FMM to develop take ownership of and implement new locally relevant ideas that complement the activation of global and national initiatives.

Involve the Consumer Collecting team in generating ideas for the field and make use of their personal university lifestyles to identify technology- digitally- and socially-driven consumer trends at an early stage.

Lead the creative process with Student Marketeers to ensure a constant flow of new ideas for building loyalty within the student audience (e.g. through focus groups).

Develop a strong understanding of the consumer landscape and determine how to approach and reach different types of consumers in various consumption occasions and in relevant ways using both direct and indirect sampling.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Act as a role model and consistently embody Red Bulls values using a motivating and inspiring tone of voice.

Ensure that the appropriate programs are set up in the right locations to reach the target audience and remain flexible with resources so that we are always focusing our efforts where they will be most effective.

Increase efficiency in our programs by using the available tools to set us up for success.

Support the local logistics system by ensuring that the right tools warehousing and management structures are in place to meet local needs while maintaining a premium appearance and high standards of tool management.

Support the national operations team in managing product stock with discipline and accuracy.

Carry out regular maintenance and management of program tools the Mini fleet and other branded items to ensure they are always presented and maintained in a premium manner.

Qualifications :

2 years of marketing experience.

Proven experience leading teams and managing people.

A strategic thinker who takes initiative assumes ownership and gets things done.

A natural connector with excellent communication and networking skills able to open doors and generate enthusiasm for ideas.

Possesses a strong can-do attitude strives for excellence and pays close attention to detail in every project.

Demonstrated leadership and motivational skills with the ability to build and nurture a team-oriented environment.

Strong analytical planning budgeting and project management skills.

A creative thinker with a proven record of implementing new ideas and evaluating their outcomes.

Holds a bachelors degree or has equivalent professional experience.

Fluent in English; proficiency in additional languages is an advantage.

Excellent communication skills including strong presentation and training abilities.

Holds a valid U.S. drivers license.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $60000 - 90000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

Employment Type :

Full-time

CONSUMER COLLECTING PROGRAM MANAGEMENTSet clear goals with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) to drive product trial that engages new users and grows the consumer base both on and off campus in your region.Communicate clear expectations and guidelines to Student ...