Marketing Manager, Next Generation Programs
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Job Location:
Lake Forest, CA - USA
Monthly Salary:
$ 129300 - 258700
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
Marketing Manager Next Generation Programs
Working at Abbott
At Abbott you can do work that matters grow and learn care for yourself and your family be your true self and live a full life. Youll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution
- Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity working mothers female executives and scientists.
The Opportunity
Were empowering smarter medical and economic decision-making to help transform the way people manage their health at all stages of life. Every day more than 10 million tests are run on Abbotts diagnostics instruments providing lab results for millions of people.
Our Point of Care diagnostic portfolio spans key health and therapeutic areas including infectious disease cardiometabolic informatics and toxicology.
Abbott currently has an exciting opportunity for a Global Marketing Manager Next Generation Point of Care Portfolio. This is a senior leadership role responsible for shaping the future commercial brand and portfolio strategy for Abbotts next generation of point-of-care diagnostics. The role reports to the Director of Strategy & Innovation and is based in either San Diego CA or Lake Forest IL.
What Youll Work On
- Define and communicate the long-term portfolio and brand vision for Abbotts next generation of point-of-care diagnostic solutions.
- Lead development and implementation of unified product requirements that align platforms technologies and experiences across the future point-of-care portfolio.
- Create new global brand positioning value propositions and messaging frameworks that clearly differentiate Abbotts next generation offerings.
- Partner with Market Insights to define future-oriented market segmentation identify unmet needs and translate insights into portfolio and brand strategy.
- Establish portfolio standards for common elements such as connectivity software workflows and hardware to maximize customer value and scalability.
- Influence and guide R&D and upstream teams to ensure products are seamlessly integrated and deliver a cohesive customer experience.
- Assess competitive offerings to sharpen positioning define must-have versus nice-to-have features and inform strategic trade-offs.
- Recommend launch cadence and sequencing for future products and platforms balancing strategic impact organizational readiness and market opportunity.
- Lead development of integrated business cases including market sizing financial modeling and scenario analysis to support investment and prioritization decisions.
- Serve as a senior cross-functional leader ensuring alignment and collaboration across marketing strategy R&D finance commercial and operations teams.
- Deliver clear proactive and executive-ready communications to senior leadership and key stakeholders.
Education and Experience Youll Bring
Required Qualifications
- Bachelors degree in business nursing healthcare marketing engineering life sciences or a related field.
- 12 years of experience in medical diagnostics healthcare delivery/management point-of-care or healthcare technology with significant marketing healthcare operations or strategy experience.
- Proven ability to lead through influence in a complex global matrix organization.
- Exceptional communication collaboration and executive presence.
- Ability to travel globally up to 20%.
Preferred Qualifications
- MBA Master of Science in Nursing Master of Physician Assistant Studies or equivalent advanced degree strongly preferred.
- Demonstrated expertise in brand strategy value proposition development and upstream marketing for complex portfolios preferred.
- Strong financial acumen including business case development and market analytics preferred.
Learn more about our health and wellness benefits which provide the security to help you and your family live full lives:
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.
Connect with us at on Facebook at and on X @AbbottNews.
The base pay for this position is
$129300.00 $258700.00In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
RMDx Rapid and Molecular Diagnostics
LOCATION:
United States > Lake Forest : J55
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 20 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: EEO is the Law link - Espanol: Experience:
Manager
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
