Director, Consumer Insight & eCommerce Strategy

We are UMG the Universal Music Group. We are the worlds leading music everything we do we are committed to artistry innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music music publishing merchandising and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters and we produce distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

UMGs Global Insight team manages some of the most powerful and effective data and research capabilities in the music industry. Alongside advanced analytics we deliver world-class market and consumer research that explores the evolving attitudes behaviors and motivations of todays music audiences worldwide.

The Consumer Insight team (part of the Global Insight department) leads strategic insights and research for Universal Music Groups labels and business units supporting digital commercial and A&R teams with a deep understanding of audiences artists and markets.

We are now seeking a Director Consumer Insight eCommerce Strategy to lead a new strategic capability within Global Insight focused on driving growth across UMGs eCommerce and D2C businesses.

Reporting to the SVP of Global Insight this senior US-based role will act as an in-house consultancy bringing agency-honed research and strategic expertise into UMG to help shape how we engage and monetize fans through innovative commerce experiences.

How we LEAD:

Were looking for a seasoned insight leader with a strong background in consumer and commerce research and experience delivering actionable strategy across eCommerce retail or D2C brands.

Agency / consultancy experience is sought after as this is a unique role where the process of undertaking analyzing and reporting projects is mostly done in house rather than going via external insight agencies.

The candidate must have a proactive mindsetsomeone who identifies signals early shapes the right questions and converts them into high-impact multi-market programs.

The role demands genuine autonomy: ownership of the full arc from hypothesis to decision including scoping running large-scale quant stress-testing findings and delivering clear time-bound recommendations.

This is a newly created role ideal for someone ready to build and lead a key strategic pillar within the Global Insight team partnering with UMGs eCommerce divisions to accelerate innovation and growth.

Be Insightful:

• Lead the development of UMGs global eCommerce insight strategy defining the frameworks that guide decision-making across D2C retail and experiential commerce.

• Design and oversee qualitative and quantitative studies exploring consumer attitudes motivations and shopping behavior across artist and fan ecosystems.

• Identify new commercial opportunities through trend and category analysis from premium vinyl drop models and verified fan experiences to lifestyle and retail partnerships.

• Translate data and research findings into clear strategic recommendations for revenue growth product development and fan engagement.

• Partner with analytics teams to interpret sales and performance data transforming quantitative signals into actionable consumer stories.

• Benchmark UMGs eCommerce performance through competitor and market analysis identifying best-in-class activations social commerce trends and subscription opportunities.

Be Collaborative:

• Partner with UMGs eCommerce and Famehouse leadership teams to translate business questions into insight-led growth strategies.

• Collaborate across Global Insight in London New York and Los Angeles to integrate commerce insights into wider business and audience strategies.

• Work closely with label and brand teams to embed eCommerce thinking across artist campaigns and fan initiatives.

• Act as a thought leader driving the internal narrative on the future of fan monetization commerce innovation and digital audience engagement.

• Represent Global Insight within senior cross-functional forums championing the role of research and consumer understanding in shaping UMGs commercial agenda.

How youll CREATE:

• Partner with UMGs eCommerce and Famehouse leadership teams to translate business questions into insight-led growth strategies.

• Collaborate across Global Insight in London New York and Los Angeles to integrate commerce insights into wider business and audience strategies.

• Work closely with label and brand teams to embed eCommerce thinking across artist campaigns and fan initiatives.

• Act as a thought leader driving the internal narrative on the future of fan monetization commerce innovation and digital audience engagement.

• Represent Global Insight within senior cross-functional forums championing the role of research and consumer understanding in shaping UMGs commercial agenda.

Bring your VIBE:

• 7 years experience in market research consumer insight or strategy ideally within eCommerce retail or consumer brand sectors.

• Deep understanding of eCommerce ecosystems including D2C social commerce and omnichannel retail.

• Strong qualitative and quantitative research skills from concept testing and segmentation to trend and competitor analysis.

• Experience leading or advising cross-functional teams in an in-house capacity; background in agency or consultancy work is highly valued.

• Exceptional communication and storytelling skills; able to turn data and research into compelling actionable strategy.

• Comfortable interpreting sales and big data insights with analytical partners (without requiring SQL R or Python).

• Strategic thinker with a commercial mindset and passion for music fandom and digital innovation.

Personal Specification:

• A visionary insight leader who combines creativity with commercial focus.

• Confident presenting to and influencing senior stakeholders.

• Entrepreneurial mindset comfortable creating new frameworks and ways of working.

• Collaborative empathetic and able to inspire others across multiple disciplines and regions.

Perks Playlist:

Join an entrepreneurial global organization where authenticity boldness creativity connection drive and insight arent just valuestheyre how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical dental and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes spa treatments meal services travel and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

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Salary Range:

The actual base salary offered depends on a variety of factors which may include as applicable the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.