Customer Marketing Senior Manager Engagement Strategy

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Customer Marketing Senior Manager Engagement Strategy to lead how FanDuel Predicts communicates with and engages customers across CRM touchpoints. This role is responsible for defining how CRM communications are expressed sequenced and continuously improved.

The Customer Marketing Senior Manager Engagement Strategy will lead the team responsible for message strategy customer engagement and test-and-learn ensuring communications are clear customer-centric and evidence-driven. The role brings together lifecycle intent commercial context and engagement data to shape messaging and experimentation that improves how customers understand and interact with FanDuel Predicts over time. Success in this role is measured by communication quality engagement response and learning velocity. This is a strategy creativity and learning-led role not a channel operations role.

In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Communications & Engagement Strategy
  • Own the overarching communications and engagement strategy across all CRM touchpoints
  • Determine how customer intent and business priorities are expressed through messaging
  • Set communication principles and guardrails to balance momentum and fatigue
• Messaging & Narrative
  • Define messaging frameworks and narrative structures
  • Partner with the Go-to-Market team to define CRM creative direction (copy and design) and engagement quality standards
  • Ensure communications build understanding trust and confidence in FanDuel Predicts
• Experimentation & Learning
  • Own the engagement test-and-learn roadmap and experimentation standards
  • Define what to test across communications why it matters and how learnings are applied
  • Synthesize engagement learnings into clear insights that inform lifecycle strategy innovation thinking and future communication approaches
• People Leadership & Cross-Functional Partnership
  • Lead and develop a multidisciplinary engagement team (strategy creative learning)
  • Build a strong culture of experimentation curiosity and evidence-based decision-making
  • Partner with Product Commercial Brand Operations and Lifecycle Orchestration teams to enable effective engagement strategies
  • Challenge upstream briefs and requests and when engagement evidence suggests risks to clarity or customer experience

THE STATS
What were looking for in our next teammate

• 6 years in customer marketing CRM or engagement strategy ideally in fast-scaling digital businesses or new product lines
• 3 years of managerial experience preferred
• Strong intuition for customer behavior messaging and narrative framing
• Experience owning communications strategy across multiple customer contexts not just lifecycle campaigns
• Demonstrated ability to design and lead experimentation and test-and-learn programs
• Ability to balance creative thinking with rigor evidence and strategic tradeoffs
• Comfort influencing cross-functional stakeholders in matrixed orgs (including Product Commercial Analytics Operations etc.)
• Strong communication skills and the ability to articulate clear POVs on customer engagement and influence stakeholders
• Ability to synthesize complex insights into clear actionable strategies
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus
• Dont check all the boxes Thats okay! We encourage you to still apply if you feel like you possess an adjacent skill set and are interested in learning more about this position.

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.

In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.

The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location role and level.

FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.

The applicable salary range for this position is $127000 - $159000 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid

Required Experience:

Senior Manager