Chief Manager Performance Marketing

Job Description

Position

Chief Manager Digital Marketing (Paid Performance Marketing)

To Apply: Share your resume on

91

Department

Digital Marketing & Ecommerce

Function

Ecommerce

JOB SUMMARY

This position will be responsible for managing Paid Performance Media (including Search Programmatic Impact Native Facebook Youtube Affiliates & Partnerships) campaigns for Maxlifes D2C business. The candidate would also own Savings and Protection business goals along with Sales team. The candidate would work closely with the performance marketing agency in achieving monthly business expectations.

KEY RESPONSIBILITIES

1. SEM
   1. Own overall traffic delivery and customer acquisitions.
   2. Spearhead planning exercise involving cost and traffic projections.
   3. Conceptualize tests collect and analyze data and identify trends and insights in order to achieve maximum ROI in paid search campaigns. Leverage data analytics to deliver strong marketing efficiencies.
   4. Collaborate closely with the product/sales team to maximize ROI on the paid campaigns.
   5. Drive thought leadership in the paid marketing landscape and drive strategy.
   6. Monitoring Tracking and optimizing campaigns to ensure business deliveries.
   7. Coordinate between Tech and Product to drive conversion optimization and regular coordination with internal stakeholders with performance reporting.
2. Programmatic
   1. Define the overall programmatic display media strategy across channels FB Native Ads platform programmatic OTT Linkedin Twitter and Youtube
   2. Translate brand and e-commerce objectives into strong media plans that increase ROI
   3. Analyze campaign data across display channels to develop insights and strategies for campaign optimization to determine the most valuable opportunities to improve advertising performance and redesigning digital experiences to deliver this.
   4. Examine usage of 1st 2nd 3rd party and DMP data to optimize targeting bid strategies & creative
   5. Examine the Programmatic Native space to match prospects interests to the right content to generate higher brand engagement by delivering targeted native ads in real time
3. Facebook
   1. Leverage Facebook platform to its potential for prospecting & remarketing.
   2. Deploy Facebook first creatives in order to maximize CTR opportunity
   3. Experiment with new creatives and optimization strategies to bring down cost of acquistion
   4. Explore the potential of native platform campaigns like lead ads and messenger bot.
4. Impact Campaigns Audiences & Creative Strategy
   1. Value Maximization from Impact & Publisher Campaigns in order to maintain share of voice move Brand Search Queries benchmarks
   2. Content Amplification to reach out to the un initiated audience and move them into consideration funnel
   3. Partner creative & communication teams to combine the efficiency/reach benefits of programmatic with quality creative advertising experience
5. Digital Branding Campaigns
   1. Leverage Youtube OTT and connected TV for Digital Branding to reach target audience
   2. Establish effectiveness of Digital branding campaigns on Brand Search Queries and sales.

Measures of Success

• Paid channels lead & sales business plan
• CTR CPC CPL eCPS ROAS
• Lead to Sale and Cost of acquisition

Key Relationships (Internal /External)

Internal:

Significant interaction: Digital Marketing

Fulfillment center Brand & communication Marketing Analytics & IT in a business role

Moderate interaction: Ecom Digital Product

Management teams

External:

Significant interaction: Performance marketing agency Technology partners

Business Partners (Google Facebook etc)

Key competencies/skills required

• Google Analytics Tag management
• Facebook marketing
• Programmatic Google Doubleclick

Suite (DCM DBM DS)

• Intermediate to advanced Excel skills
• A strong desire to learn and stay updated
• Excellence in written and verbal communication

Experience

• .... Post Graduate from a premier business school;
• .... At least 6-8 years of work experience in performance marketing
• .... Experience in BFSI Telecom & E-tail sector will be relevant
• .... Stellar performance record

Job Description

Position

Chief Manager Digital Marketing (Paid Performance Marketing)

To Apply: Share your resume on

91

Department

Digital Marketing & Ecommerce

Function

Ecommerce

JOB SUMMARY

This position will be responsible for managing Paid Performance Media (including Search Programmatic Impact Native Facebook Youtube Affiliates & Partnerships) campaigns for Maxlifes D2C business. The candidate would also own Savings and Protection business goals along with Sales team. The candidate would work closely with the performance marketing agency in achieving monthly business expectations.

KEY RESPONSIBILITIES

1. SEM
   1. Own overall traffic delivery and customer acquisitions.
   2. Spearhead planning exercise involving cost and traffic projections.
   3. Conceptualize tests collect and analyze data and identify trends and insights in order to achieve maximum ROI in paid search campaigns. Leverage data analytics to deliver strong marketing efficiencies.
   4. Collaborate closely with the product/sales team to maximize ROI on the paid campaigns.
   5. Drive thought leadership in the paid marketing landscape and drive strategy.
   6. Monitoring Tracking and optimizing campaigns to ensure business deliveries.
   7. Coordinate between Tech and Product to drive conversion optimization and regular coordination with internal stakeholders with performance reporting.
2. Programmatic
   1. Define the overall programmatic display media strategy across channels FB Native Ads platform programmatic OTT Linkedin Twitter and Youtube
   2. Translate brand and e-commerce objectives into strong media plans that increase ROI
   3. Analyze campaign data across display channels to develop insights and strategies for campaign optimization to determine the most valuable opportunities to improve advertising performance and redesigning digital experiences to deliver this.
   4. Examine usage of 1st 2nd 3rd party and DMP data to optimize targeting bid strategies & creative
   5. Examine the Programmatic Native space to match prospects interests to the right content to generate higher brand engagement by delivering targeted native ads in real time
3. Facebook
   1. Leverage Facebook platform to its potential for prospecting & remarketing.
   2. Deploy Facebook first creatives in order to maximize CTR opportunity
   3. Experiment with new creatives and optimization strategies to bring down cost of acquistion
   4. Explore the potential of native platform campaigns like lead ads and messenger bot.
4. Impact Campaigns Audiences & Creative Strategy
   1. Value Maximization from Impact & Publisher Campaigns in order to maintain share of voice move Brand Search Queries benchmarks
   2. Content Amplification to reach out to the un initiated audience and move them into consideration funnel
   3. Partner creative & communication teams to combine the efficiency/reach benefits of programmatic with quality creative advertising experience
5. Digital Branding Campaigns
   1. Leverage Youtube OTT and connected TV for Digital Branding to reach target audience
   2. Establish effectiveness of Digital branding campaigns on Brand Search Queries and sales.

Measures of Success

• Paid channels lead & sales business plan
• CTR CPC CPL eCPS ROAS
• Lead to Sale and Cost of acquisition

Key Relationships (Internal /External)

Internal:

Significant interaction: Digital Marketing

Fulfillment center Brand & communication Marketing Analytics & IT in a business role

Moderate interaction: Ecom Digital Product

Management teams

External:

Significant interaction: Performance marketing agency Technology partners

Business Partners (Google Facebook etc)

Key competencies/skills required

• Google Analytics Tag management
• Facebook marketing
• Programmatic Google Doubleclick

Suite (DCM DBM DS)

• Intermediate to advanced Excel skills
• A strong desire to learn and stay updated
• Excellence in written and verbal communication

Experience

• .... Post Graduate from a premier business school;
• .... At least 6-8 years of work experience in performance marketing
• .... Experience in BFSI Telecom & E-tail sector will be relevant
• .... Stellar performance record