Associate Digital Marketing Manager SEO and Content

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TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Reporting to the Senior Manager Digital Performance Marketing the Associate Manage - Content & SEO will be accountable for driving marketing ROI for assigned Lines of Business utilizing primarily owned channels as well as sharing progress and successes with senior level stakeholders. The Associate Manager is ultimately accountable for development execution and optimization of onsite content and organic search activity as well as collaborating on optimization strategies for personalized customer experience on-site.

DEPARTMENT OVERVIEW

As part of the TD Canadian Marketing team the Growth Marketing team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable relevant personalized communications in all interactions with our customers. Leveraging a best-in-class content strategy our personalized communications will ensure TD is delivering breakthrough creative and the best personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid owned and earned. This means that we will strive to enable best-practices in each channel define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

JOB DESCRIPTION AND ACCOUNTABILITIES

Manage the execution optimization and performance of digital marketing programs delivering subject matter expertise in traditional and AI organic search and onsite content strategies insights generation measurement and reporting.

Leverage consumer insights to develop always-on onsite content (e.g. digital ads videos targeted and personalized messages)

Focus on public sites and consider the entire digital consumer journey and ensure content integration points are optimized across channels including social and mobile.

Analyze SEO performance and look for ways to continually optimize and drive the business forward.

Deliver detailed and actionable insights and strategic recommendations provide interpretation guidance and recommendations to aid marketing decision making and drive business performance

Produce and manage keyword research technical content and SEO/AI audits - analysis and optimization recommendations

Support development of onsite optimization and personalized onsite experiences

Engage with agencies vendors and key internal partners to deliver best-in-class SEO/AI strategies and programs

Cross functional collaboration to deliver on the aggressive sales goals and digital sales objectives for the businesses

Support development execution and delivery of content on external sites as required

Contributes to integrated marketing strategies and plans including annual forecast

Ensure compliance with TD process and governance control requirements

Contributes insights on performance and reporting of results for all SEO/AI and content relative to YoY and forecast

Manage SEO/AI search and always-on content marketing budgets.

Stay on top of industry trends and all applicable technologies and online consumer behavior

QUALIFICATIONS

Minimum of 5 years of experience in digital marketing with demonstrated expertise in SEO and digital content strategies and execution.

Experience managing performance marketing campaigns through digital focusing on SEO and driving performance through digital experiences.

Experience managing content development content strategies producing and managing agile content and guiding agency partners in the production of content in responsive and mobile environments.

Experience engaging in agency and vendor relationships.

Experience with digital acquisition campaigns in an always-on environment and demonstrating results with driving incremental improvements.

Exposure to developing scorecards executive level reports and utilization of data for digital media optimization including techniques for measuring end-to-end effectiveness across digital marketing touch points.

Exposure to utilizing digital marketing technology to drive personalized and targeted experiences across touch points in owned digital channels.

Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop mobile and tablet.

Business acumen: strategic thinking business process development analytical and problem-solving skills.

Proven interpersonal and relationship management skills with ability to obtain consensus among multiple stakeholders.

Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment requiring ongoing. re-evaluation of priorities.

Strong impact and influencing skills with a demonstrated ability to lead large scale enterprise wide initiatives.

Understanding of financial product offerings would be an asset.

EDUCATION

University or Post-Secondary education in Business and/or Marketing

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we strive to make every interaction product and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to foster deeper relationships ensure disciplined execution and build a simpler faster banking experience. TD is deeply committed to being a leader in client experience that is why we believe that all colleagues no matter where they work are client facing. Together we are reimagining what banking can be for our clients colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development

If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If youre passionate about helping clients and building deep lasting relationships TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

Were committed to your success and foster a respectful workplace where diverse perspectives are valued everyone has fair opportunities to grow and you can unlock your full potential to achieve your career goals. Here at TD we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):