1. Distribution & Outlet Expansion (CORE)
Drive aggressive numeric distribution across Eastern & Central UP.
Appoint manage and rationalize distributors to ensure high ROI and serviceability.
Own beat planning and ensure 100% coverage discipline.
2. Sales Execution & Discipline
Enforce rigorous daily reporting beat adherence and productivity norms.
Track and optimize: Primary/Secondary sales Range Reach (SKU/PC) and Productive Calls (PC%).
3. Team Leadership & Performance
Lead ASMs and Senior ASEs with clear uncompromising accountability.
Coach top performers and act decisively on consistent under-performers.
4. SKU Expansion & Visibility
Drive basket selling across the portfolio: Atta Besan Spices Salt and Daliya.
Ensure dominant eye-level visibility and strict display compliance.
Eliminate scheme misuse and prioritize the push of high-margin SKUs.
5. Market Development
Identify and prioritize high-potential towns and underserved routes.
Secure partnerships with wholesalers bulk buyers and Institutional Sales (ISS) where relevant.
Execute New Product Development (NPD) launches with speed scale and control.