Partner Ecommerce Buying

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At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Overview

As the Digital Trading Lead for Flipkart and Myntra at Mindshare Fulcrum you will lead the e-commerce media buying strategy and execution for Hindustan Unilever Limited (HUL). This is a partner-level role requiring a seasoned professional with deep expertise in marketplace media buying performance marketing and e-commerce strategy. You will be responsible for driving down CPMs optimizing CPVs and ensuring seamless collaboration between internal teams and external stakeholders.

This role demands a strategic thinker with a hands-on approach to managing campaigns negotiating with platforms and delivering measurable results in a fast-paced high-stakes environment.

Scope of Work

1. Strategy Development & Execution

• Develop and implement a comprehensive e-commerce media buying strategy for Flipkart and Myntra aligned with HULs business objectives.
• Identify growth opportunities within the e-commerce ecosystem and create tailored strategies to maximize visibility and efficiency.

1. Marketplace Media Buying

• Lead the negotiation of paid media campaigns on Flipkart and Myntra leveraging platform-specific ad tools.
• Optimize ad placements pricing by placement and targeting to achieve improved efficiency
• Stay updated on platform updates new ad formats and marketplace trends to identify innovative opportunities.

1. Event negotiation & creation

• Negotiate for FK and Myntra calendarized events for maximizing SOV for our key brands
• Create events specifically for HUL brands to improve overall efficiency on FK and Myntra

1. Stakeholder Collaboration

• Act as the primary point of contact for HULs e-commerce team ensuring alignment on goals strategies and performance metrics.
• Collaborate with internal teams including creative planning analytics and account management to deliver cohesive and impactful partnership.
• Build strong relationships with Flipkart and Myntra account managers to secure favourable terms and access to beta opportunities.

1. Industry Leadership

• Stay ahead of industry trends emerging technologies and marketplace innovations to position HUL as a leader in e-commerce media.
• Represent Mindshare Fulcrum in industry forums sharing best practices and thought leadership in e-commerce media buying.

Experience Requirements

• 10-12 years of experience in e-commerce media buying performance marketing or digital advertising.
• Demonstrated success in managing large-scale campaigns on Flipkart Myntra or similar marketplaces.
• Experience working with FMCG brands or in a high-performance agency environment is a plus.

Behavioural Traits

• Adaptability: Thrive in a fast-paced performance-driven environment with rapidly changing priorities.
• Attention to Detail: Ensure precision in campaign execution reporting and budget management.
• Leadership: Inspire and mentor junior team members fostering a culture of excellence and innovation.

Key Performance Indicators (KPIs) for the Role

To ensure clarity and measurable success for the Digital Trading Head Flipkart & Myntra (HUL Account) role the following KPIs will be used to evaluate performance:

1. Campaign Efficiency & ROI:

• Drive down CPMs across campaigns while maintaining or improving reach and engagement.

1. Performance Metrics

• Impressions & Clicks: Deliver consistent growth in impressions and clicks across Flipkart and Myntra campaigns.
• Conversion Rates: Improve conversion rates by optimizing targeting creative and bidding strategies.
• Viewability: Ensure high viewability rates for ads meeting or exceeding platform standards.

1. Event negotiation & creation

• Cost Efficiency: Reduce cost of high valued events while maintaining / growing salience dominance

1. Stakeholder Satisfaction

• Client Alignment: Maintain alignment with HULs e-commerce team on goals strategies and performance metrics.
• Internal Collaboration: Ensure seamless collaboration with internal teams (creative planning analytics etc.) to deliver cohesive campaigns.
• Vendor Relationships: Build and maintain strong relationships with Flipkart and Myntra account managers securing favourable terms and beta opportunities.

1. Innovation & Industry Leadership

• Platform Innovations: Leverage new ad formats tools and marketplace updates to stay ahead of the competition.
• Thought Leadership: Represent Mindshare Fulcrum in industry forums and share best practices to position HUL as a leader in e-commerce media.

Core Competencies

• Strategic Thinking: Ability to develop long-term strategies while managing day-to-day campaign execution.
• Analytical Expertise: Proficiency in analysing campaign data consumer behaviour and market trends to drive data-driven decisions.
• Negotiation Skills: Strong ability to negotiate favourable rates and placements with Flipkart Myntra and other media vendors.
• Technical Proficiency: Hands-on experience with marketplace ad platforms (e.g. Flipkart Ads Myntra Ads) DSPs and Google Ads.
• Communication Skills: Exceptional written and verbal communication skills for stakeholder management and reporting.
• Collaboration: Proven ability to work effectively with cross-functional teams including creative analytics and sales.

Experience Requirements

• 10-12 years of experience in e-commerce media buying performance marketing or digital advertising.
• Demonstrated success in managing large-scale campaigns on Flipkart Myntra or similar marketplaces.
• Experience working with FMCG brands or in a high-performance agency environment is a plus.

Behavioural Traits

• Adaptability: Thrive in a fast-paced performance-driven environment with rapidly changing priorities.
• Attention to Detail: Ensure precision in campaign execution reporting and budget management.
• Leadership: Inspire and mentor junior team members fostering a culture of excellence and innovation.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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