Digital Commerce Delivery Lead

About WPP Media

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At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Partner Digital Commerce Delivery Lead

WPP is looking for an experienced and highly skilled DCom Performance Marketing Delivery Lead to oversee end-to-end implementation optimisation and scale of commerce media across marketplaces beauty retail and quick commerce platforms. The ideal candidate will have deep hands-on expertise across Amazon Flipkart Myntra Nykaa Purplle Blinkit Zepto Instamart as well as strong understanding of off-platform performance including Google Search PMax Demand Gen Shopping YouTube Meta CPAS/ASC Amazon DSP.
This role leads a high-performance team delivering outcomes across one of Indias largest commerce mandates.

Reporting of the Role: This role reports to the Digital Commerce & Performance Lead

Measures of Success

In three months

• Complete understanding of category benchmarks marketplace mechanics and client business KPIs.
• Full grip on team structure workflows SOPs and campaign governance processes.
• Hands-on with optimisation levers across all key platforms (marketplaces Q-com Google Meta).
• Running weekly governance reviews with clear action plans and delivery tracking.
• Begin showcasing POVs in internal discussions and client forums.

In six months

• Set the operational vision for commerce performance delivery with clear quarterly goals.
• Establish automation guardrails (Pacvue/1DS/rules) and scale structured test-and-learn programs.
• Strengthen team capability via coaching platform certifications and QA discipline.
• Drive integrated planning with Strategy Content and Digital Shelf teams.
• Build strong working relationships with HUL brand media and commerce stakeholders.
• Deliver consistent improvements in RoAS/TACoS and scale spends per plan.

In 12 months

• Set benchmark standards for execution excellence across all commerce platforms.
• Build a high-performing motivated well-trained team delivering zero-slippage operations.
• Institutionalise best practices measurement frameworks and integrated performance playbooks.
• Lead quarterly business reviews with strategic recommendations and impact narratives.
• Deliver predictable performance improvement and contribute meaningfully to annual revenue outcomes

Responsibilities of the Role

1. Performance Execution & Delivery

• Own end-to-end implementation pacing optimisation and scaling across:
  Amazon Flipkart Myntra Nykaa Purplle Blinkit Zepto Instamart
  and off-platform:Google Search PMax Demand Gen Shopping YouTube; Meta CPAS/ASC; Amazon DSP.
• Translate strategic plans into structured execution with measurable KPIs.

2. Governance QA & Process Rigor

• Enforce SOPs SLAs and QA checks across campaign setup pacing and optimisation.
• Lead business reviews commerce media analyses and test-and-learn forums.
• Ensure error-free execution and proactive issue detection across platforms.

3. AI-led Bid Optimisation & Automation

• Own and drive automation strategy across Pacvue 1DS platform-native rules and bulk operations.
• Design rule strategies eligibility criteria exception handling protocols and experimentation roadmaps.
• Monitor automation impact run pre/post analysis and standardise automation playbooks.

4. Optimisation & Growth

• Oversee and guide team on daily and weekly optimisation of budgets bids keywords/SKUs audiences creatives and feeds.
• Activate AMC signals and advanced measurement for deeper optimisation.
• Identify unlocks across CVR CPCs OOS velocity ranking share of search digital shelf metrics.
• Drive business growth through on-platform performance coordinated off-platform activation.

5. Analytics Measurement & Reporting

• Maintain unified delivery dashboards and orchestrate timely reporting.
• Lead incrementality tests (geo/split) and quantify impact of performance interventions.
• Translate data into actionable insights with clear next-step recommendations.

6. Cross-functional Collaboration

• Partner with Strategy for annual/quarterly plans & tool adoption pilots.
• Proactively engage with platform partners for betas learning agendas and optimisation unlocks.

Team Leadership

• Lead 5 direct reports (total 30 team) driving capability clarity and high-quality output.
• Drive QA reviews and capability-building interventions.
• Build a strong collaborative high-ownership culture.

What You Will Need

• 712 years of experience in commerce performance marketing across marketplaces beauty retail and Q-commerce.
• Deep working knowledge ofAmazon Ads Flipkart Ads Myntra Nykaa Purplle Blinkit Zepto Instamartecosystems.
• Strong exposure toGoogle(Search PMax Demand Gen Shopping YouTube) andMeta(CPAS ASC).
• Proven experience managing large-scale campaign delivery teams (2030).
• Strong analytical skills with ability to triangulate data signals and drive actionable insights.
• Experience implementing automation via tools likePacvue 1DS platform rules/scripts/bulk operations.
• Excellent client management communication and presentation skills.
• Ability to build governance set process rigor and deliver consistent operational excellence.
• Hunger to learn test optimise and continuously improve.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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