Account Director Channels Strategy

About WPP Media

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WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As Growth Architects we drive growth that benefits all stakeholders better for people planet and business by using media with intention. This approach creates more meaningful connections with consumers increases consumer trust in the brand and delivers better outcomes for all stakeholders.

Role Summary and Impact

TheChannelsStrategyDirectorwill hold a key role in the development and ongoing management of the channel strategy function within Channel& will play anintegralrole in evangelising and developing ourintegratedbusiness growth driving digital have responsibility for the integration of multiple elements of digital tocreate and ownholistic strategiesand frameworks that aredeep rooted in drivingbusiness performance. As a Channel Strategistyou will be expected to identifyand leadour approach to resolving client challenges via the use ofdigitalmedia and services. You will be the point-person for the clients day to day agency interaction for digital and be responsible for promotingthe most robust plan possibleto drive client growth whilstmaximizingthe abilitieswithintheagency network and industry.

Whilst operating in a department and team-based structureyou will be expected to guide and develop digital knowledge across the team so to fully leverage their channel skills whilst also outlining the foundation of decisioning and strategy for your choices in a senior lead of digital in the agency the role will contribute to the creation and sharing of opinion piecesproducts and solutionsdevelopment of training material etc.

Reporting Structure

The rolewillreport directly into the Digital Channels Business Director and you will work closely with your peers including key members of our channel development and channels management delivery teams.
Role Responsibilities

• Be responsible for integrated strategy across all digital channels paid and organic and the integration of offline synergy planning with digital
• Supporting performance and client growth from the Mindshare framework of thinking
• Implement ways of working that enhance our digital practice but not limited to forecasting integrating audience strategy into digital building for profit or LTV.
• Developing global digital strategies for big global clients including a portfolio of brands.
• Immersing yourself in the clients business including knowing the clients products inside out and applying this knowledge to deliver innovative ambitious client plans and service.
• Writing communications strategies tailored to digital media which help clients to understand new opportunities in a simple but exciting way

AgencyResponsibilities

Delivering clientperformance

• Take ultimate responsibility for the output of your team both clients facing and operational
• Be the central client contact for your client portfolio dealing at Director level and above with senior management within the client and agency organization
• Apply best practice rigor to the delivery digital strategy and planning
• Maintain a forward thinking and innovative approach in the development of digital
• Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner

Raising ourprofile

• Keep up to date with industry developments in order to offer POVs
• Become an expert in all Digital services offered by Mindshare
• Build a reputation as a trusted senior advisor for internal and external stakeholders
• Play an active role in pitches and other cross agency initiatives
• Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.
• Enter relevant industry awards and create POVs regarding industry developments

• Contribute to key industry events and represent Mindshare externally
• Regular development of opinion pieces related toDigitalto be shared across the agency build external and internal profile and act as a thought leader in the Programmatic space.
• Build and maintain relationships with Client Leads offering strategic guidance (in line with BD vision) to help grow the business and strengthen the relationship
• Work with HR/other channel leads to ensure the Channels & Solutions story is positioned correctly with recruiters
• Develop the profile of Mindshare Channels & Solutions through training presentations and other communication
• Support Senior leadership and line manager with regular updates on up-and-coming innovation changes to industry landscape

Inspiring ourpeople

• Take responsibility for your teams development and career progression within the agency
• Maintain a positive attitude towards all areas of our work and looking for opportunities and solutions from challenges
• Establish a relationship with key senior clients through QBRs/proactive projects
• Regular maintenance of talent mapping and career path development plans for all direct reports.
• Regularly update the team alongside the BD on live initiatives business performance new business opportunities and any other relevant topics
• Maintain a strong line of communication with all team members including theDigital Lead senior leadership etc.
• Work with BD and HR teams to develop and maintain training plans to plug any skills gaps around the team
• Play an active role in the recruitment and interviewing process to build strong teams

Driving ourprocess

• Take the lead on one or more integration projects across the department and supporting other projects
• Develop and maintain on-boarding process for new starters
• Ensure briefing planning and finance processes are strictly adhered to by the team

Developing ourproduct

• Develop roadmaps for theDigitalproduct to differentiate and future proof our offering
• Create a consistent challenging but exciting recruitment experience for candidates that allows us to find and secure the best talent in the market
• Contribute and leads aspects of New Business as well as upselling and cross-selling of services and capabilities toyour client portfolioalongside your BD.
• Contribute to the New Business process by creating templates and resources usable in all pitches

Ensuring ourprofitability

• Work with ADs to ensure client resource allocations are adhered to reported and flagged to BD
• Support and deliver new business pitches when requested by leadership
• Commercially driven and forward thinking in the expansion of business opportunities entrepreneurial in mind-set and always looking to develop incremental or new services both centrally and locally via new opportunities and revenue streams

The Ideal Candidate

As adirector youwill have a proven track record inleadingand inspiringfuture thinking digital strategy and plans for various brands within a global/multi-market environment. Each proposal may be different and require different stakeholder engagement therefore a wide understanding for the digital eco-system is paramount as youll need to dial into audience first thinking and deliverycapabilitiesto drive growth your given client portfolio.

You will be expected to be able to demonstratedigital expertise that covers Search Social and Programmatic practice whilst also engaging further to incorporate organiccontent and creative impact and the role of deep insight and analytics to inform decisioning.

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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