AVP, Channels and Partners CRM EMEA

The ServiceNow Partnerships & Channels organisation is a strategic growth engine for the company. We are seeking a dynamic high-impact leader who thrives in a fast-paced environment and plays a critical role in managing and expanding CRM-focused relationships across CRM in EMEA.

Reporting to the GVP CRM EMEA with a dotted line to the GVP Partnerships & Channels EMEA this role is responsible for building and managing executive-level relationships and driving strategic engagement across the partner ecosystem. The successful candidate will lead capability development domain IP solution creation market penetration and capacity and enablement initiatives working closely with all go-to-market functions across the EMEA region.

What you get to do in this role:

Channel Strategy & Execution

o Develop and execute comprehensive partnerships and channel strategy aligned with ServiceNows CRM EMEA goals.

o Identify onboard and nurture strategic partners to expand market reach and solution offerings.

Partner Performance Management

o Set and track KPIs for partner success including revenue targets pipeline growth and customer satisfaction.

o Conduct regular business reviews and performance assessments with key partners.

Ecosystem Development

o Build and maintain a robust ecosystem of resellers GSIs MSPs VARs and boutique consultancies.

o Foster collaboration between partners and internal teams to deliver joint value propositions.

Stakeholder Engagement

o Act as the primary liaison between ServiceNow and channel partners in the CRM EMEA.

o Influence cross-functional teams including sales marketing and technical enablement to support partner success.

Go-to-Market Innovation

o Co-develop go-to-market campaigns and joint offerings with partners.

o Drive partner-led demand generation and customer acquisition initiatives.

Enablement & Advocacy

o Lead partner enablement programs to ensure technical and sales readiness.

o Champion partner advocacy within ServiceNow and represent the channel voice in strategic planning.

Reporting & Insights

o Provide regular reporting on channel performance market trends and competitive insights.

o Use data-driven analysis to refine strategy and optimize partner engagement.

Qualifications :

To be successful in this role you have:

Experience in leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry.

The successful candidate is expected to have at least 10 years related working experience in CRM field sales and dealing with Global System Integrators Advisory Firms Solution and/or implementation partners

Full mastery in area of strategic alternative routes to market and enterprise indirect selling.

Provides leadership/direction to others as necessary.

Ability to work with direct and indirect reporting lines in highly matrixed environments.

A roll up sleeve attitude to getting things done to attain the team purpose and growth objectives.

This individual will be responsible for joint selling and lead the effective collaboration of deal level strategies & tactics between sales and partners at both new and existing customers to drive new logos & NNACV Sourced-Influence revenue.

Work strategically to identify new industry specific use cases and solutions with key partners.

Develop world class business plans with associated QBR governance & exec sponsorship with the targeted global partners to include committed targets & shared metrics.

Align localize and execute joint GTM strategy and multi-year regional business plans with targeted partners in the partner community as well as ensuring development of compelling JOINT GTM value propositions aligned to NOWs Primary Workflows

Demonstrable track record of achieving and exceeding targets whilst managing a strategic portfolio of partnerships.

Clearly defined joint go-to-market initiatives with key NOW-Partner global exec sponsors with key milestones and progress tracking metrics & associated rigor to inspect what we expect.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time