Manager, Omnichannel and Social Commerce

Position Title: Manager Omnichannel and Social Commerce

Department: Digital

Location: Calabasas CA (Hybrid 3 Days Onsite)

Reports to: Director Omni-Channel eCommerce

Scope / Brands: US

ABOUT THE WELLA COMPANY

TogetherWEenable individuals to look feel and be their true selves.

WellaCompany is one of the worlds leading beauty companies comprised of a family of iconic brands such as Wella Clairol OPI Nioxin and ghd. With 6000 employees globally presence in over 100 countries WellaCompany and its brands enable consumers to look feel and be their true selves. As innovators in the hair and nail industry WellaCompany empowers its people to delight consumers inspire beauty professionals engage communities and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit .

The Role

We are seeking a creative strategic and results-oriented Manager Omnichannel and Social Commerce to play a pivotal role in driving the growth of our TikTok Shop business and supporting emerging social-selling platforms. As the channel owner for social commerce this role will focus primarily on TikTok Shop overseeing the development of platform strategy creator/affiliate direction and cross-functional alignment while managing the day-to-day partnership with our TikTok Shop agency.

In addition this position will support broader omnichannel ecommerce needsincluding B2B partners and as neededby providing strategic support coordinating cross-functional deliverables and ensuring consistency across digital touchpoints

This position requires a deep understanding of social-commerce ecosystems creator-driven commerce and omnichannel best practices as well as strong analytical capabilities and the ability to collaborate effectively across internal teams and external partners.

Key Responsibilities

Social Commerce Strategy & Channel Leadership (Primary Focus: TikTok Shop)

• Lead the overall TikTok Shop growth strategy including channel planning product prioritization promotional cadence and performance optimization.
• Provide strategic oversight to the TikTok Shop agency ensuring alignment on growth plans creator pipeline content direction and storefront performance.

• Serve as the internal owner for TikTok Shop aligning Marketing Brand Social Creative Operations Sales and DTC teams to support channel initiatives and ensure cohesive execution.
• Troubleshoot and resolve operational system or technical issues impacting channel performance in partnership with internal teams and the agency.
• Provide regular performance reporting to internal stakeholders and make strategic recommendations to improve channel performance.

Omnichannel Support (Including B2B & as Needed)

• Support broader omnichannel ecommerce efforts as needed including assisting with B2B partners (e.g. Sally Beauty Cosmoprof SalonCentric) or initiatives.
• Collaborate with Sales Marketing Creative Operations and DTC teams to deliver assets product information and updates required for digital channel execution.
• Ensure consistency of brand storytelling product presentation and promotional alignment across digital touchpoints.
• Contribute to channel-level forecasting demand planning and performance analysis to support holistic omnichannel visibility.

Minimum Qualifications

• Bachelors degree in Marketing Business Administration or related field with 4 years of experience in ecommerce digital marketing social commerce influencer/affiliate marketing or marketplace management; Or 6 years of relevant experience.
• TikTok shop experience highly preferred
• Strong understanding and passion for social-commerce platforms short-form content strategy and creator/affiliate ecosystems.
• Experience managing external agency partners and cross-functional teams.
• Strong analytical skills with the ability to interpret data surface insights and make informed strategic decisions.
• Excellent communication relationship-building and project management skills.
• Creative thinker with a passion for innovation and driving business growth.
• Beauty personal care or consumer products experience preferred.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location experience skills and in comparison to internal incumbents currently in similar roles. Pay Range: $105000 - $130000 salary per year. The range listed is just one component of Wella Companys total rewards package for employees. Other rewards may include annual bonus plan or variable pay depending on the addition Wella Company provides a rich variety of benefits to employees including health insurance life and disability insurance 401(k) retirement plan paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race color sex sexual orientation gender identity religion national origin disability veteran status or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process please email . This email account will not respond to inquiries regarding the status of a candidates application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.

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