Content Development Specialist

Join the Diversicare Team as a Content Development Specialist

Are you a creative communicator with a strong writing foundation and an eye for clean effective design Do you enjoy bringing stories to life through both words and visuals and thrive in a collaborative fast-paced environment If so Diversicare invites you to join our Communications team as a Content Development Specialist and help shape how our story is shared across platforms.

At Diversicare we are more than a healthcare provider. We are a community rooted in Integrity Excellence Compassion Teamwork and Stewardship. Our mission is centered on improving lives and the way we communicate that mission matters. This role plays a key part in ensuring our content is engaging on brand and thoughtfully designed to connect patients families referral partners and team members across our organization.

What Youll Do

As a Content Development Specialist you will be responsible for producing compelling and engaging content to drive awareness consideration and referral conversion while maintaining the Diversicare brand voice look and feel. This role requires a blend of strong content development skills and foundational graphic design experience supporting the creation of visual assets such as flyers social media content and other branded materials. While this is not a dedicated graphic designer role it does require hands-on graphic development in support of branding and communications initiatives.

You will collaborate closely with the Communications team and cross functional partners across the organization to identify content opportunities develop written and visual assets support initiatives and ensure content is optimized and aligned with brand standards.

Key Responsibilities include:

• Concept and execute compelling and industry innovative content and messaging while maintaining the Diversicare brand voice look and feel.
• Develop basic graphic assets to support content needs including flyers social media graphics and other branded materials.
• Create relevant compelling and consistent product copy for digital (e.g. websites blogs press releases etc.) and print channels. Proofread content and coordinate with outside proofreaders when needed.
• Self-edit and proofread copy to ensure messaging speaks to the target audience is grammatically correct and adheres to in-house brand guidelines and voice.
• Apply consistent quality and accuracy filter to all written and visual communications ensuring alignment with brand standards.
• Ensure accuracy of copy and messaging by working closely with cross functional teams on specific details related to services and initiatives.
• Coordinate multiple projects simultaneously and meet tight deadlines.
• Identify gaps and areas of opportunity for content across websites digital platforms and other communication channels.
• Interact professionally and effectively through verbal and written communication with all professional contacts with emphasis on company interests.
• Perform other related duties tasks and responsibilities as required assigned and directed.

What Youll Bring

• A bachelors degree in communications marketing or related field.
• Excellent written verbal and interpersonal communication skills.
• Basic knowledge of Microsoft Office.
• Strong organization and prioritization skills.
• Ability to work well in a fast paced collaborative environment.
• Working knowledge of Adobe Creative Suite with the ability to create basic graphic assets in support of content and branding initiatives.
• Experience with Social Media management and creating engaging content
• Knowledge of Word Press

(EOE)