Content Lead (Contractual)

About ALLEN Online

ALLEN Online is the digital wing of ALLEN Career Institute Indias most trusted name in test preparation shaping the futures of millions of aspirants across JEE NEET Olympiads Boards and beyond. With a legacy of 37 years of academic excellence ALLEN is now expanding its impact through its digital vertical leveraging powerful brand storytelling and large-scale communication across both digital and offline platforms.

Role overview

We are seeking a Content Lead to lead content initiatives for ALLEN Online. This role will focus on crafting and reviewing all content initiatives and leading a team of writers to deliver high-quality deliverables across Performance Marketing CRM Social UI/UX and print content among others.

This is a hands-on role with clear ownershipideal for someone who enjoys building systems sharpening narratives and delivering measurable impact within defined timelines.

Key responsibilities

Lead & manage content delivery

• Lead mentor and manage a team of copywriters to deliver high-quality output under a fast-paced TAT-driven environment.

• Set clear standards for quality tone and turnaround across all content deliverables.

Craft & review high-impact copy

• Write edit and review conversion-driven copy for ads landing pages emails WhatsApp push notifications and social platforms.

• Ensure consistency clarity and persuasion across all communication.

Storytelling & tailoring content

• Champion authentic human-centred storytelling that builds trust and emotional connection with students and parents.

• Spearhead the tailoring of content for different use casesdemarcated by cohorts (for e.g. Tier 1 vs Tier 2) as well as channels (for e.g. microcopies for UI/UX vs. marcom for WhatsApp).

Stakeholder alignment

• Act as the content SPOC for sales product business and marketing stakeholderstranslating business requirements into clear effective content briefs & solutions while ensuring alignment across teams.

• Partner closely with brand performance CRM product design and social teams to execute integrated content initiatives.

Communication consistency & hygiene

• Drive consistency accuracy and quality across all marketing and consumer communications by establishing hygiene checks tone guidelines and review processes across marcom and allied touchpoints.

Performance & optimisation

• Track content performance metrics analyse outcomes and optimise messaging based on insights.

• Stay updated with trends in digital marketing education communication and content formats.

Qualifications & skills

• 810 years of experience in content strategy copywriting and team leadership (edtech D2C or consumer brands preferred).

• Excellent command of English and Hindi (written and spoken).

• Proven exposure to digital & print campaigns.

• Working knowledge of performance marketing and CRM content.

• A confident leader who can manage teams timelines and stakeholders effectively.

• Strong storytelling ability with cultural sensitivity and attention to detail.

• Comfortable working in fast-paced environments with defined goals and deadlines.