Heres the revised draft with all emojis removed and formatting cleaned up for clarity:
This is not a role for people who:
Rewrite existing blogs
Chase keywords without original thinking
Confuse more content with better content
Need templates to tell them what to write
This role is for someone who:
Thinks in narratives not deliverables
Has opinions and can back them with clarity
Enjoys turning complexity into sharp useful ideas
Cares deeply about writing that respects the readers intelligence
If that excites you keep reading.
Miles Masterclass is a modern learning platform for accounting professionals in the US. We create short cinematic practitioner-led content that helps accountants:
Apply AI in accounting responsibly
Improve real audit tax and advisory workflows
Stay relevant as the profession evolves
We dont believe in content that exists for marketing. Every piece must teach clarify or shift perspective.
Your job is to make sure that happens consistently.
You are not here to produce content.
You are here to:
Define whats worth saying
Decide how deeply it should be said
Ensure its said better than anyone else in the space
This role owns the intellectual backbone of Miles Masterclass.
Define Miles point of view across AI accounting workflows and professional learning.
Decide which ideas deserve:
A blog
A deep-dive
A sales asset
Or no content at all
Build a content strategy that balances:
Thought leadership
Product clarity
Demand generation
Long-term credibility
Analyze competitor strategies and industry trends (EdTech CPA evolution) to ensure our content remains differentiated and ahead of the curve.
Youll personally write and set the standard for:
Opinionated thought leadership articles
Deep explainers on AI in accounting
POV pieces on how firms should evolve
Strategic narratives not listicles alone
Produce whitepapers guides and strategic pieces that establish authority and drive organic growth (SEO) without sacrificing quality for keywords.
This is not SEO filler. This is I learned something new content.
Turn complex ideas (AI tools workflows compliance firm operations) into clear structured content.
Respect the intelligence of experienced professionals.
Avoid buzzwords unless they genuinely add meaning.
If a sentence doesnt add clarity it doesnt survive.
Suggest how Miles is explained on:
Website pages
Program descriptions
Landing pages
Sales decks
Collaborate with sales to create high-value assets - pitch decks one-pagers and case studies - that align with the brand narrative.
Translate what we offer into why it matters.
Ensure consistency of voice across every surface.
Write crisp intelligent copy for:
Email newsletters
Campaigns
Product launches
Social narratives (in partnership with the social team)
Ensure short-form content ladders up to larger ideas.
Work closely with:
Founders
SMEs
Product and curriculum teams
Sales and growth teams
Extract raw insights and shape them into structured narratives.
Own clarity consistency and final quality end to end.
Youll thrive here if you:
Have 35 years of experience writing content for B2B SaaS fintech edtech or professional services.
Can show strong long-form writing samples (this is non-negotiable).
Enjoy thinking deeply before writing quickly.
Can explain complex ideas without sounding academic or preachy.
Understand SEO/GEO and know how to build topic clusters and drive traffic without compromising the human element.
Use AI tools to accelerate thinking not replace it.
Take pride in craft structure and clarity.
You wont be chasing trends alone youll be shaping narratives.
You wont be filling content gaps youll be deciding what matters.
You wont be micromanaged but your work will be visible.
Youll help define how an entire profession thinks about AI and learning.
Required Skills:
Inside sales Counsellor Telesales
IT Services and IT Consulting