Senior Director, Marketing

We are UMG the Universal Music Group. We are the worlds leading music everything we do we are committed to artistry innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music music publishing merchandising and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters and we produce distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Based at the iconic Capitol Tower in the heart of Hollywood Capitol Records is home to some of the best-known labels in modern music encompassing the jazz icons of Blue Note Capitols generations of pop stars. We produce distribute and promote some of the most critically acclaimed and commercially successful music in the industry. This role is a fantastic opportunity to join an organization on the cutting edge of the modern music business and as part of Universal Music Group a chance to be part of the worlds leading Music Company.

Capitol Records is currently seeking a Senior Director Marketing for our Hollywood CA this role you will be spearheading Marketing initiatives for Capitol Records roster of artists. You will be responsible for building out an artists overall marketing plan including but not limited to promotions social content influencer campaigns digital advertising CRM social/digital partner activations content seeding outlets artists websites which optimize for audience acquisition and engagement music & video consumption and D2C purchases.

How we LEAD:

We are currently seeking an experienced Marketing Executive who will handle product and marketing campaign strategy for multiple artists and projects across the CMG roster. This person will work closely with the Department Head and all other departments within Capitol to develop and execute fully integrated progressive and innovative marketing strategies for a range of artists from new signings to global superstars. They should have a strong understanding of artist development; streaming digital and traditional retail/revenue business; live touring events and festivals; creative and content strategy; long-term budget and PL management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.

How youll CREATE:

• Develop and execute marketing strategy for artists music and music-related products across the CMG roster. These include but are not limited to: single / EP /albums music videos and video content merchandise and direct-to-consumer business.
• Collaborate with key internal stakeholders across A&R Retail Revenue Product Development Digital TV & Film Licensing and Artist Management to support priority projects artists and brands.
• Help guide and execute artist branding creative materials and original content specific to each campaign.
• Proactively communicate goals and project analysis with all departments inside the company and to artist management and agents.
• Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
• Understand and analyze the constant flow of streaming sales radio and social data and adjust marketing strategies accordingly.
• Understand and implement innovative digital marketing

Bring your VIBE:

• 8-10 Years Experience Marketing Director / Product Manager/VP level
• Experience working with record companies artist management talent agencies
• Strong ability to successfully define and drive project management and execution
• Creative thinker with ability to generate innovative marketing ideas
• Strong understanding of DSP trends and emerging streaming business (Spotify Apple Soundcloud YouTube)
• Social media savvy with experience on platforms and understanding of associated data
• Strong skills in communication presentation writing and able to work well cross-functionally
• Proficient with Word Excel PowerPoint Nielson statistics analysis (Soundscan Mediabase)
• Bachelors Degree

Perks Playlist:

Join an entrepreneurial global organization where authenticity boldness creativity connection drive and insight arent just valuestheyre how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical dental and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes spa treatments meal services travel and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

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Salary Range:

The actual base salary offered depends on a variety of factors which may include as applicable the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.