Brand Manager
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Job Location:
Monthly Salary:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Key Responsibilities and Job-Related Characteristics:
Brand Strategy & Planning:
- Develop and implement annual brand plans for Martell and The Chuan aligned with global strategies.
- Lead market-specific initiatives for Macau tailoring brand activations to local consumer insights and market dynamics.
- Monitor brand performance track market trends and conduct competitive analysis to identify growth opportunities.
Marketing Campaigns & Activations:
- Create and execute integrated 360 marketing campaigns including digital social media PR events and in-trade activations.
- Collaborate with agencies and internal teams to produce high-quality creative content and consumer engagements.
- Plan and manage brand events launches and experiences that elevate brand equity and drive trial.
Commercial & Trade Development:
- Work closely with the trade marketing and sales team to develop marketing programs promotional activities and channel strategies.
- Ensure effective brand visibility and excellence in execution across key accounts including luxury hotels fine dining bars and retail.
- Support new product launches and drive sell-in strategies with trade partners.
Budget Management:
- Manage brand budgets efficiently ensuring optimal allocation of resources and ROI on marketing investments.
- Monitor expenditures track campaign performance and provide regular reports to senior management.
Stakeholder Collaboration:
- Partner with global brand teams to leverage best practices align on brand guidelines and secure support for local initiatives.
- Collaborate with cross-functional teams including Sales Finance Supply Chain and Digital to ensure seamless execution.
Qualifications & Experience
- Bachelors degree in Marketing Business or related field; MBA is a plus.
- Minimum 5 years of brand management experience preferably in the luxury spirits FMCG or premium consumer goods industry.
- Proven track record in developing and executing successful marketing campaigns in Hong Kong and/or Macau markets.
- Strong understanding of the trade landscape consumer behaviour and digital marketing trends in Greater China.
- Excellent project management analytical and communication skills.
- Fluent in English and Chinese (Cantonese and Mandarin); proficiency in Portuguese is a plus for Macau market.
- Creative thinker with a passion for brand building and consumer engagement.
Job Posting End Date:
Target Hire Date:
Target End Date:
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
A global leader in wine and spirits, we are 18,500 employees worldwide, respectful and responsible hosts, committed to nurturing every terroir.
