Customer Relationship Management & Loyalty Executive

CRM Loyalty & Membership Growth

• Manage and optimise Sports Direct & USC membership and loyalty programs across all touchpoints.
• Manage EDMs customer segmentation lifecycle and loyalty campaigns and the day-to-day operations of the membership program including campaign execution voucher setup and member communications.
• Support initiatives to grow the member base improve retention and increase customer lifetime value (CLV) working closely with e-commerce marketing analytics teams as well as internal stakeholders and external partners to optimise performance and deliver loyalty activations and promotions.
• Understand brand-specific promotion mechanics and campaign structures (Sports Direct & USC) and ensure accurate implementation across EDMs member portal and CRM communications.

Partnerships & External Collaboration

• Manage and work closely with external partners and third-party service providers acting as the PIC for partnership and member-related initiatives.
• Source and propose new partnership opportunities that add value to the membership program including planning and running member-related community events in collaboration with external parties or brand partners and coordinating related activations rewards and benefits within CRM and loyalty campaigns.

Member Portal & Technical Management

• Work with service providers and developer teams to continuously upgrade and enhance the member portal ensuring content campaigns and promotions are accurate and up to date.
• Identify escalate and support the resolution of technical or system-related issues affecting CRM loyalty operations or overall member experience.

Data Management & Reporting

• Take a data-driven approach to CRM and loyalty campaign planning and optimisation tracking performance across member growth engagement retention and CRM-driven revenue.
• Provide weekly CRM & loyalty performance reports with clear insights to update stakeholders and ensure KPIs are met.
• Manage customer data responsibly and ensure full compliance with PDPA data governance standards and other corporate governance.

Qualifications :

• Bachelors degree in business Marketing or a related field
• 2 3 years experience in CRM loyalty programs or commercial / marketing support preferably within retail e-commerce or omnichannel environments with proficiency in CRM platforms (experience with SAP Emarsys is a strong plus).
• Solid understanding of CRM workflows automation EDM execution and campaign setup.
• Strong data-driven mindset with good analytical and reporting skills. Exposure to GA4 or BI tools (e.g. Power BI) as well as experience working with brand partnerships or voucher-based mechanics is a plus.
• Comfortable working with external partners with strong communication interpersonal skills attention to detail and the ability to manage multiple stakeholders proactively.

Additional Information :

An OPPORTUNITY like this at Frasers Group is for the FEARLESS!

The potential is massive the experience unrivalled. To be able to make the most of it you need to live and breathe our principles you will:                                        

THINK WITHOUT LIMITS and take the team with you!

BE RELEVANT to our people to partners and to the planet!

OWN IT and back yourself!

Remote Work :

No

Employment Type :

Full-time