ATHLETE MARKETING
Work with Region Marketing & National Athlete Marketing teams to develop the overall athlete marketing strategy for the athletes within your region & playgrounds
Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy
Find new talent and ensure the best US athletes are on the radar and poised to be on the roster
Create a marketing communication and performance plan for each managed athlete
Ensure understanding of product efficacy and communication is fundamental for each managed athlete and larger opinion leader network
Deliver custom branding solutions for each managed athlete driving ongoing innovative design/visibility and execution
Negotiate athlete agreements and contracts including performance expectations and goals retainer bonus branding rights availability schedule and usage rights
Conceptualize and execute innovative and sport-changing athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome
Leverage existing national and international athlete assets to create targeted outcome and touch points within your region and/or respective playgrounds
Drive external communication of product and branded on-message athlete stories through collaboration with internal partners - communications digital and Red Bull Media House
Proactively leverage and use international athletes traveling and competing in the region
Partner with Regional Sports Marketing and Sports Event Marketing teams to build an authentic product and brand connection to local athletes
Work with athletes circle of trust and partners to create additional outcome and opportunities to extend the product and brand message
ATHLETE PERFORMANCE MANAGEMENT
Facilitate goal setting planning and performance management for each athlete under management.
Track evaluate and manage each athletes performance and marketing goals twice a year.
Individually assess and evaluate each managed athletes career plan and professional environment (including trainers coaches agent family other team managers terrain off- and in-season conditions equipment and innovations).
Integrate appropriate and innovative performance solutions into each athletes program.
Ensure each managed athlete is knowledgeable about product usage and the brand.
Establish realistic performance parameters for the duration of each athlete agreement and track and evaluate ongoing results.
Identify and assess athlete performance issues and propose solutions or termination plans.
DAY TO DAY ADMINISTRATION
Collaborate and work in a team environment with other sports and marketing team members.
Take ownership of and manage assigned athlete projects and their associated budgets.
Support the regions Sports Marketing Manager and team as well as the HQ Director of Athlete Marketing in developing annual business plans.
Qualifications :
Minimum of 35 years of experience in sports marketing
In-depth knowledge of sports management and the sports industry
Exceptional communication skills including the ability to train and deliver presentations
Demonstrated success in planning organization and project management
Strong strategic and creative thinking abilities
Openness to new environments ideas processes innovations and possibilities
Entrepreneurial mindset; an autonomous self-starter focused on results and consumer needs
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85360 - $128040 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Full-time
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more