Marketing Manager

Relais & Châteaux

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profile Job Location:

Baltimore, MD - USA

profile Monthly Salary: Not Disclosed
Posted on: 7 hours ago
Vacancies: 1 Vacancy

Job Summary

The Ivy offers an exceptional environment for a marketing professional who wants to work at a high level within luxury hospitality. This role works closely with leadership across hotel operations culinary spa sales and reservations and plays a direct role in revenue performance brand perception and long-term growth. The Ivy fosters a collaborative supportive culture where teams work closely together and take pride in their craft.

The Marketing Manager leads all marketing communications and brand initiatives for The Ivy Hotel Magdalena and The Spa at The Ivy. This role owns both strategy and execution across all channels with the primary objective of driving revenue while protecting brand integrity and the guest experience.

Social media is an important component of this role with a focus on thoughtful visual storytelling strong content planning and consistent brand expression. This position requires a great eye and attention to detail with the ability to make creative decisions that align with the brands positioning and operational priorities.

The Marketing Manager develops and executes integrated marketing plans oversees digital and social channels manages agency relationships and collaborates closely with internal teams to ensure marketing efforts are aligned with demand occupancy and service standards.

Key Responsibilities

Marketing Strategy & Planning

  • Develop and execute annual and seasonal marketing strategies across rooms dining spa events and partnerships

  • Plan prioritize and pace campaigns based on demand occupancy and operational capacity

  • Identify target markets growth opportunities and competitive positioning

  • Make informed decisions around promotion timing and scope to support revenue without overextending operations

Brand Management & Communications

  • Serve as primary steward of The Ivys brand voice visual identity and messaging

  • Ensure consistency across all guest-facing communications and marketing channels

  • Shape storytelling around guest experiences packages and events

  • Act as the final reviewer for marketing and communications materials

Campaign Execution & Channels

  • Lead execution of marketing campaigns across email website social media digital advertising partnerships and on-property promotions

  • Lead social media strategy content planning posting and performance across platforms

  • Set and uphold quality standards for all visual and written content across digital channels

  • Ensure content reflects brand positioning guest experience and service philosophy

  • Manage and update The Ivy and Magdalena websites

  • Track analyze and report on performance across channels

Agency & Partner Management

  • Oversee PR and digital marketing agencies

  • Set priorities review deliverables and evaluate performance

  • Develop and maintain relationships with strategic partners aligned with the brand

Collaboration & Revenue Alignment

  • Work closely with sales reservations food & beverage spa and events teams to align marketing with business goals

  • Support packages promotions and special events with thoughtful well-timed marketing execution

  • Translate operational needs into clear effective marketing initiatives

Budget & Performance

  • Create and manage marketing budgets

  • Monitor spend and measure ROI

  • Use performance data to guide strategy and ongoing optimization


Qualifications :

  • Bachelors degree in Marketing Communications or a related field

  • 46 years of marketing experience preferably in hospitality luxury or lifestyle brands

  • Strong strategic thinking paired with hands-on execution skills

  • Demonstrated ability to maintain strong visual standards and brand consistency across digital platforms

  • Strong experience with social media strategy content development and visual storytelling

  • Experience managing website content email marketing and digital campaigns

  • Working knowledge of SEO paid media and digital marketing tools

  • Strong visual sensibility with experience using graphic design platforms

  • Excellent written and verbal communication skills

  • Proven ability to manage multiple projects and priorities

  • Experience working with external agencies and partners

  • Local market knowledge and relationships a plus


Additional Information :

Authorization to work in the US is required. 

We offer:

  • Competitive compensation
  • Great health and dental insurance
  • Disability and life insurance options
  • Retail and hospitality perks
  • Free high-quality meal when working
  • Subsidized professional development and learning opportunities
  • Paid vacations and holidays
  • Retirement savings plan
  • A supportive collaborative team culture
  • Meaningful opportunities for long-term growth and advancement

The Ivy Hotel is an Equal Opportunity Employer. All employment offers are contingent upon successful completion of a background check and pre-employment drug test conducted in accordance with applicable federal state and local laws. 

 

Please submit a cover letter and a link to your portfolio with your application. We look forward to hearing from you! 


Remote Work :

No


Employment Type :

Full-time

The Ivy offers an exceptional environment for a marketing professional who wants to work at a high level within luxury hospitality. This role works closely with leadership across hotel operations culinary spa sales and reservations and plays a direct role in revenue performance brand perception and ...
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Key Skills

  • Business Development
  • Customer Service
  • Apache
  • Market Research
  • Customer Relationship

About Company

We are a family-owned Relais & Châteaux property located on the stunning West Coast of Vancouver Island and have been creating world-renowned guest experiences since we opened in 1996.While situated in one of the most beautiful places in the world, the success of the Wickaninnish Inn  ... View more

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