Marketing Manager Oncology
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Key Responsibilities
1. Strategic Planning & Business Growth
- Develop comprehensive countrylevel marketing and growth strategies based on historical performance market dynamics and country growth plans.
- Define business models assess risks prioritize product portfolios and evaluate business channels in collaboration with the Head of Business and EM Strategy/COE teams.
- Present strategic plans to senior leadership and translate them into annual execution roadmaps.
- Identify evaluate and drive new growth opportunities beyond the current business scope including new channels partnerships and capabilities.
- Lead crossfunctional initiatives of varying complexity (e.g. new marketing channels sales team structures packaging innovation) ensuring capability readiness and leadership approvals.
- Support the Country Head (CH) and work closely with COE and crossfunctional teams to successfully execute strategic initiatives.
2. Portfolio Building & Commercial Assessment
- Ensure successful launches of FGTL products and differentiated FTM launches.
- Guide Marketing/Product/Brand Managers in identifying products based on prescription behavior competitive landscape market size and internal capabilities.
- Collaborate with Marketing Sales Business Development Regulatory Affairs and Portfolio teams to shortlist products and prepare business cases and market access strategies.
- Present portfolio recommendations to the Head of Business and COE for approval and finalize portfolio prioritization.
- Participate in IPDO and portfolio review forums to track development progress.
- Build and maintain strong relationships with key decisionmakers and strategic accounts.
3. Execution Excellence & Launch Management
- Provide strategic direction for new product launch plans including assumptions competitive analysis pricing projections and channel strategies.
- Ensure endtoend launch readiness (T4 to T0) including promotional and communication plans.
- Conduct structured postlaunch reviews every quarter during the first 12 months to track performance and coursecorrect.
4. Annual Marketing Planning Review & Budgeting
- Translate country leadership direction and budget guidance into annual marketing priorities in collaboration with the Business Head.
- Review and challenge marketing plans prepared by the team covering competition pricing growth opportunities forecasts and investments.
- Secure alignment and buyin from Sales teams before presenting final plans for leadership approval.
- Monitor monthly execution linked to KOL engagement media and digital initiatives.
- Participate in monthly SDP and quarterly business reviews; identify risks and recommend corrective actions.
- Plan manage and review the annual marketing budget.
5. Business Development & Alliance Management
- Identify products suitable for the Business Development (BD) route in line with strategic priorities.
- Conduct feasibility analyses covering strategic fit therapy alignment and pricing.
- Lead development of business cases and market access strategies.
- Engage with partners and customers as required and participate in alliance portfolio and brand reviews.
6. PatientCentric Innovation
- Partner with COE and country teams to design pilot and scale patient support programs including:
- Adherence programs
- Financial aid initiatives
- Counselling services
- Mass diagnostic programs
- Ensure all initiatives comply with local regulatory and compliance requirements.
7. DoctorCentric Innovation
- Drive multichannel and repless marketing approaches to expand doctor reach.
- Design and scale solutions that enhance doctorpatient interactions.
- Develop and nurture innovative doctor referral networks.
- Partner with technology platforms and MOOC providers to deliver largescale doctor education programs.
- Collaborate with internal and external experts to develop patientfriendly and innovative packaging solutions.
8. People Leadership & Talent Management
Lead endtoend talent management including hiring onboarding performance management and succession planning. Drive individual and team performance through clear goal setting (SMART objectives) continuous feedback coaching and situational leadership. Build highperforming engaged teams by fostering motivation supporting career development managing underperformance and effectively leading both inperson and remote teams.
Qualifications :
Experience & Qualifications
- Degree in Marketing/Science/Finance/Business Administration
- Extensive experience in pharmaceutical marketing and strategy
- Proven track record in driving market share growth and successful product launches
- Experience working with crossfunctional and regional/global teams
- Strong understanding of regulatory and compliance frameworks
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Hospital Experience
- Acute Care
- Basic Life Support
- ICU Experience
- Infusion Experience
- Triage
- TFS
- Conflict Management
- Nursing
- Critical Care Experience
- Epic
- Medication Administration
About Company
Dr. Reddys Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Cant Wa ... View more
