Content Strategist & Growth Marketing Executive
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Job Location:
Monthly Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Role Overview
We are hiring a Content Strategist & Growth Marketing Executive who will own our digital growth across websites LinkedIn Instagram and search.
This is not a posting role. This is a strategy execution performance role.
You will be responsible for:
Driving organic growth through Technical SEO
Optimizing website content for conversions
Scaling LinkedIn & Instagram with measurable ROI
Building authority-driven content strategies
Turning content into inbound leads
Your success will be measured in rankings traffic growth engagement quality lead generation and pipeline contribution not just likes.
Key Responsibilities
1. Technical SEO & Website Optimization
Conduct technical SEO audits (site structure indexing crawlability Core Web Vitals schema internal linking).
Optimize landing pages and service pages for search visibility and conversions.
Improve keyword rankings for competitive tech-related queries.
Implement on-page SEO best practices (meta tags headers keyword mapping content optimization).
Work with developers to resolve technical issues affecting performance.
Track organic traffic growth keyword positions and conversion rates.
Continuously improve website CTAs funnels and conversion flows.
2. Content Strategy & Authority Building
Develop a data-driven content strategy aligned with business goals.
Create SEO-optimized blogs case studies landing pages and service content.
Translate technical services (AI ML Web Mobile etc.) into client-focused conversion-driven messaging.
Build topical authority in targeted niches.
Maintain brand consistency across websites and social channels.
3. LinkedIn & Instagram Growth (ROI-Focused)
Develop growth strategies specifically for LinkedIn (company leadership branding).
Optimize LinkedIn pages for inbound lead generation.
Plan and execute Instagram strategies aligned with brand positioning.
Analyze engagement quality not vanity metrics.
Test content formats (carousels thought leadership posts short-form videos etc.).
Improve follower quality and conversion from social to website.
Track ROI from social campaigns and organic efforts.
4. Growth Marketing & Performance Tracking
Build growth experiments and test hypotheses.
Use analytics tools to track KPIs across SEO website and social channels.
Create monthly performance reports with actionable insights.
Align marketing efforts directly with BD pipeline goals.
Improve lead acquisition cost and marketing efficiency.
Support outreach campaigns with optimized landing pages and content assets.
Requirements
Minimum 23 years of experience in Content Strategy Growth Marketing or SEO-focused roles.
Strong experience in Technical SEO and on-page optimization.
Proven track record of improving rankings traffic and conversions.
Experience managing LinkedIn growth for B2B or tech companies.
Understanding of ROI measurement in SMM.
Experience optimizing websites for lead generation.
Ability to translate data into strategic decisions.
Technical Skills
Technical SEO tools (Google Search Console GA4 Ahrefs SEMrush etc.)
Keyword research & content clustering
Website CMS familiarity
Landing page optimization
Conversion rate optimization (CRO)
LinkedIn page & executive branding management
Instagram growth strategies
Analytics & reporting tools
Nice to Have
Experience in tech or digital services companies.
Familiarity with design tools (Canva Figma).
Understanding of CRM and marketing automation tools.
Experience with Clutch Google My Business and review platforms.
Key Skills
- Business Development
- Sales Experience
- Loyalty Marketing
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Microsoft Powerpoint
- SEO
- Social Media Management
- Customer relationship management
- Lead Generation
