Digital Marketing Specialist Orange Tree Systems

Our client Orange Tree System is looking for a Digital Marketing Specialist for Alliant College if Professional Studies (a part of OTS) in Lahore.

Job Description

Alliant College of Professional Studies (a part of OTS) is hiring a Digital Marketing Specialist to support our growing brand presence student outreach and digital engagement strategies.

This is a dynamic operations-focused role ideal for marketing professionals who want to apply their creativity analytical skills and digital expertise in an innovation-driven education and technology environment.

Experienced candidates and motivated marketing professionals are encouraged to apply.

Key Responsibilities

• Plan execute and optimize digital marketing campaigns across platforms (Google Meta etc.)
  
• Manage and grow the organizations social media presence and engagement.
  
• Develop creative content for ads posts email campaigns and website updates.
  
• Monitor campaign performance using analytics tools and prepare performance reports.
  
• Support SEO and website traffic improvement strategies.
  
• Collaborate with design admissions and leadership teams to align marketing goals.
  
• Utilize AI-powered tools to streamline marketing workflows and improve campaign efficiency.

Requirements

• Proven experience in digital marketing social media marketing or performance advertising
  
• Prior experience working with educational institutes colleges universities or training organizations is highly preferred
  
• Strong understanding of marketing trends audience targeting and brand positioning
  
• Excellent communication organizational and creative thinking skills
  
• High attention to detail with the ability to manage multiple campaigns effectively

Preferred Qualifications:

• Bachelors degree in Marketing Business Communications or a related field
  
• Experience with tools such as Google Analytics Meta Ads Manager Canva HubSpot or similar platforms
  
• Knowledge of SEO email marketing and content strategy
  
• Ability to work independently in a fast-paced technology-enabled environment
  

Why Join Alliant College of Professional Studies

• Work in an innovation-driven culture focused on creativity ownership and impact
• Gain exposure to cutting-edge AI tools enhancing productivity and marketing performance
• Collaborate with a supportive team in a flat mentorship-focused structure
• Opportunity to grow professionally in an expanding education and technology organization
• Be part of a mission-driven institution shaping the future of professional education.

Apply Now

Join Alliant College of Professional Studies and become part of a team transforming education through technology innovation and digital outreach.