Senior Designer HCB Public Relations and Marketing UTK

The Senior Designer will oversee design projects related to the marketing efforts and strategic goals of our college. Reporting to the Executive Director of Marketing and Public Relations S/he will have a strong foundation in visual design and passion for developing creative assets that drive engagement and brand recognition. The ideal candidate will be adept in conceptualizing and designing a wide range of digital and print content including but not limited to: digital ads photo/video editing presentations web and social graphics and print media. This role requires a blend of creativity technical skill and a strategic understanding of design as it applies to marketing digital campaigns and brand storytelling. S/he will be responsible for independently researching conceptualizing and designing high-quality data-driven design solutions for high visibility and impact. This position will be responsible for understanding how to analyze and predict consumer behavior and develop creative strategic solutions that support programs college-wide.

This role will integrate with multiple teams to create cohesive user focused omni-channel communication experiences in a variety of digital/physical spaces in support of UT Haslams overall strategic goals. She/He will demonstrate a high-level ability in design strategic thinking and analysis in both print and digital spaces.

• Design
  • Lead creative strategies for marketing campaigns and initiatives analyze data and adjust creative to improve engagement.
  • Independently conceptualize and create compelling and visually engaging content tailored for a variety of platforms including digital advertisements print materials social media graphics website visuals presentations and email campaigns.
  • Create high-quality pixel perfect visuals to enhance brand storytelling and audience engagement across all forms of digital and print media.
  • Ensure consistency across all visual content by adhering to brand standards and guidelines.
  • Design print and other digital marketing collateral to support an omni-channel communication experience.
  • Photo editing and selection to help support digital marketing efforts and program development.
  • Manage and provide creative assets to agencies vendors and cross functional teams.
  • Work with written content and restructure as needed to align with design direction and best practices.
  • Review data on ad performance and determine how to improve engagement.
  • Maintain Digital Asset Management Systems.
• Relationship Development - Communication Collaboration and Partnership
  • Collaborate closely with MPR development departments and undergraduate graduate and executive education and other programs teams to ensure designs align business goals user needs and functional requirements.
  • Partner with assistant director of digital communications to assist in content creation for designs and provide ongoing design support during development phases.
  • Provide exceptional relationship management by creating synergies with internal teams and marketing units across the college and campus.
  • Contribute in meaningful ways to the community and connection goals of the college.
• Research Training & Continuing Education
  • Analyze consumer data and ad performance to identify user behavior to support more personalized communications across the colleges audiences and needs.
  • Stay up to date on strategies and best practices as it relates to design digital advertising and email marketing.
  • Attend conferences and webinars to enhance skill sets and broaden knowledge base.
  • Complete mandatory trainings and continuing education requirements set forth by the university.

Required Qualifications

• Education:Bachelors degree required in Marketing & Communications Design and/or equivalent experience
• Experience:3-5 years experience in one or more of the following areas: Marketing & Communications UI/UX Design Web Design Graphic Design
• Knowledge Skills Abilities:
  • Graphic designer will possess strong problem solving creativity and design skills as well as the ability to partner effectively content creators copywriters developers and other creative professionals
  • Demonstrated knowledge of typography color theory layout and design principles and digital design trends
  • Understanding of marketing strategies and how design contributes to campaign success.
  • Proficiency in Adobe Creative Suite (Photoshop/Lightroom Illustrator InDesign)Creatopy Google Web Designer or similar program for animated digital ads
  • Commitment to ongoing professional development both in marketing and higher education
  • Proven written and verbal communication skills
  • Excellent content organizational skills
  • Ability to prioritize manage and deliver multiple projects at once
  • Ability to act professionally and represent the division in interactions with partners including upper-level administration
  • Outstanding interpersonal relationship building skills
  • Ability to practice a high level of confidentiality

Preferred Qualifications

• Education:Masters degree preferred in Marketing & Communications Design and/or equivalent experience
• Experience:

  • 5 years as UX Designer

  • 2-3 years higher education experience

• Knowledge Skills Abilities:
  • Experience with creating animations interactive media or motion graphics using After Effects or similar tools
  • Basic Knowledge of front-end development (html CSS)

Work Location

• Location: Knoxville TN
• Well qualified candidates may be eligible for hire as a 100% remote will be determined through the interview process.

Compensation and Benefits

• UT market range: 10
• Anticipated hiring range: MR10
• Find more information on the UT Market Range structurehere
• Find more information on UT Benefitshere

Application Instructions

To express interest please submit an application with the noted below attachments.

• Resume
• Cover Letter
• List of 3 Professional References
• Portfolio with at least 4 samples of design work covering the following areas: 1.) digital advertising 2.) print design 3.) website visuals and 4.) social media graphics OR email designs.

About The College/Department/Division

The Office of Marketing and Public Relations at the Haslam College of Business is dedicated to maintaining the colleges brand and identity while sharing the compelling stories of its students alumni faculty and staff. Our work spans marketing campaigns public relations advertising and analytics. We support executive and strategic communications for senior leadership and manage a range of publications and digital channels to shape and amplify the colleges voice.